Tactics & Results
Results
- 27,000 airings
- 81 million impressions
- $4 million in donated media value
- Key national placements include FOX News and Fox Business Network; national diginets such as Revolt, Antenna and This TV; plus airings on stations in 20 of the Top 20 DMAs
- More than half of the airings were of the :60 (56%), with 27% the :30 and 17% the :15
- Over 74% of airings were during “waking hours” with 5% occurring in Prime Time
Connect360 designed a digital marketing campaign designed to run during the awareness month and specifically target the key audience – parents. The multi-faceted approach included:
- Targeted video pre-roll
- Mobile marketing with geo-fencing technology to target parents as they trafficked near venues like schools, museums and stores like toy stores and children’s apparel
Combined Results
- 7 million video views
- 66,000 clicks to the campaign website
Client
The philanthropic foundation of a trade association
Message
Educate on the importance of play time and drive traffic to the organization’s website where parents and others could find resources and ideas for play activities by age group
Audience
Parents, grandparents, aunts, uncles, siblings, babysitters – virtually anyone involved in a child’s life