Case Study:
Integrated Digital Marketing Campaign

Overview & Strategy

Connect360 designed a robust six-month internet marketing campaign designed to drive qualified audiences to the organization’s website.

Tactics & Results

The multi-faceted approach included:

  • Targeted video pre-roll
  • Behavioral and retargeting technology
  • Mobile marketing
  • YouTube
  • Google search engine marketing (SEM)

Combined Results

  • 6.5+ million combined online audience impressions
  • 1+ million video views
  • 227,000+ relevant clicks to the website
  • Client

    A national medical association and leading resource for foot and ankle health

  • Message

    A recruitment campaign designed to reach and encourage aspiring medical students to consider podiatry as a career choice

  • Audience

    High school, college and pre-med students and their parents