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Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election

Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s use of Public Service Announcements.…


Category: Accounting Requirements for PSAs and Receipt of In-Kind Donated Advertising Services

Little Known Secret to Improve a Nonprofit’s Expense-to-Overhead Ratio

Before writing a check, many donors will access resources like nonprofit rating services to review the organization’s financials. In particular, they will want to see the organization’s expense-to-overhead ratio to assure their dollars will go to the mission, rather than salaries or rent. A little-known secret for improving that ratio is by a having the nonprofit distribute a Public Service Announcement (PSA) to broadcasters asking for donated media space to air the PSA.

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Implementing the New Accounting Requirements For Broadcast Public Service Announcements

In September 2020 the Financial Accounting Standards Board (FASB), the chief rule making body that determines what Generally Accepted Accounting Principles are in the United…

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‘Tis the Season for Nonprofits to Value their Gift-in-Kind Donations

As December dawns, many nonprofit organizations with a calendar year-end are hard at work calculating the value of the Gift-in-Kind donations they received. This includes…

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Mobile Trends 2019 – What Marketers Need to Know

Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities…

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C360 launches a new division: Broadcast Valuation Group

Does your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires…

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PSA Media Valuations: Does Methodology Matter?

While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values…

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Public Service Announcements: A Unique Gift-in-Kind Promotional Opportunity

Once upon a time there was an Emperor whose kingdom ran a broadcast Public Service Announcement campaign. It was so popular that every television and…

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PSA Media Valuation

A Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This…

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