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Ideas to Help Nonprofits Succeed in 2023’s Challenging Giving Season

The boom contribution years that followed the COVID-19 pandemic came to a screeching halt last year, with donation activity in the first half of 2023 continuing to be soft. As a result, there is apprehension and much breath-holding this year as fundraisers enter into the critical fourth quarter Giving Season of 2023.   After two…


Category: Accounting Requirements for PSAs and Other In-Kind Donations

Little Known Secret to Improve a Nonprofit’s Expense-to-Overhead Ratio

Before writing a check, many donors will access resources like nonprofit rating services to review the organization’s financials. In particular, they will want to see the organization’s expense-to-overhead ratio to assure their dollars will go to the mission, rather than salaries or rent. A little-known secret for improving that ratio is by a having the nonprofit distribute a Public Service Announcement (PSA) to broadcasters asking for donated media space to air the PSA.

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Implementing the New Accounting Requirements For Broadcast Public Service Announcements

Starting in June 2023, nonprofits will need to comply with ASU 2020-07, a new requirement for  public service announcement campaigns. The Financial Accounting Standards Board…

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‘Tis the Season for Nonprofits to Value their Gift-in-Kind Donations

As December dawns, many nonprofit organizations with a calendar year-end are hard at work calculating the value of the Gift-in-Kind donations they received. This includes…

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Mobile Trends 2019 – What Marketers Need to Know

Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities…

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C360 launches a new division: Broadcast Valuation Group

Does your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires…

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PSA Media Valuations: Does Methodology Matter?

While many nonprofits use Public Service Announcements (PSAs) for generating awareness for their organization or cause, they may not realize that the earned media values…

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Public Service Announcements: A Unique Gift-in-Kind Promotional Opportunity

Once upon a time there was an Emperor whose kingdom ran a broadcast Public Service Announcement campaign. It was so popular that every television and…

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PSA Media Valuation

A Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This…

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