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PSA

Free PSA Advertising for Nonprofits Continues to Surge

This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring. Birds are chirping, flowers are…
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Newsletter

Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and food prices, inflation worries, supply…
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DigitalGiving BackMarketingNewsPSASocial Media

From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations

By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts from the digital platform Fundraise Up to help nonprofit leaders…
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DigitalMarketingNewsPSA

PROJECT LYME PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

“Communication and collaboration was easy with Connect360. They regularly shared results and updates. It was clear they had reviewed our PSAs closely, understood exactly what we were trying to say,…
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DigitalMarketingNewsPSA

Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy

By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part…
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DigitalMarketingPSASocial Media

Nonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy

By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s decision to donate, sign up,…
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DigitalMarketingPSA

Geofencing: What it is and why it is important for your organization’s marketing strategy

Imagine a fence that helps you find, reach, and target your ideal audience. Geofencing is a virtual fence that helps nonprofits and associations reach whoever their target audience(s) may be,…
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Digital

Connect360 Digital Tactics

During 2021, Connect360 delivered over 8.8 million video views online, a 30% increase from 2020. Over 25 million highly targeted impressions were delivered, with more than 749,000 tracked clicks for…
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Newsletter

Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement

Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity to reach engaged viewers in…
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DigitalNewsPSASocial Media

Leveraging Connected TV (CTV) to Increase Brand Engagement

CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.
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Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table – sharing valuable insights.

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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…

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A Baseball Quote That Helps with Marketing

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball.  However, he was one of…

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How Watching Television Can Help You to Feel Better

No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy…

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Nonprofits Share Digital & Social Media Success

Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry.  This session focused on successful digital and social media…

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Three Tips for Sustaining Brand Awareness

The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI.  Given the world’s…

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2020 Recap: Ways Nonprofits Got Creative

Navigating the pandemic has not been easy for nonprofits.  To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for…

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Medical Associations Share Ideas / Challenges

Last week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations.  The open forum is simply an idea exchange where medical associations can learn from peers facing the same…

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Implementing the New Accounting Requirements For Broadcast Public Service Announcements

In September 2020 the Financial Accounting Standards Board (FASB), the chief rule making body that determines what Generally Accepted Accounting Principles are in the United States issued ASU 2020-17 to…

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Nonprofits Continue to Share Ideas/Challenges

Last week Connect360 conducted its fourth “Couch Conversation,” a virtual roundtable for nonprofits.  The open forum is simply an idea exchange where nonprofits can learn from peers facing the same…

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