Digital'S ARCHIVE

  • As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing.  This is especially true in terms of marketing for the Hispanic community, which remains a sought-after and powerful force within the U.S. population.    In advance of Hispanic […]

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  • This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube.  During this one-hour event some great advice was given to nonprofits, including: When developing a digital campaign, it’s important the nonprofit know their target audience and […]

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  • During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball.  However, he was one of the giants of the game with a lifetime batting average of .345 and being inducted into the Hall of Fame in 1939. “Wee Willie” Keller […]

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  • No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy shows as a stress reliever over the past year. Yes, it looks like we all need a good laugh to get through the day. That […]

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  • The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track campaign success. With vast amounts of data available real-time, choosing what metrics to analyze as efficiently as possible is more important than ever. But it […]

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  • Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry.  This session focused on successful digital and social media campaigns. Some of the helpful information shared includes: Celebrity Influencers:  Typically, celebrities aren’t able to commit their support to charities because of their busy schedules.  […]

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  • The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI.  Given the world’s current challenges, it’s even more important to be relevant, nimble and continue to position yourself for success. #1 Energize Your Audience with Video Short, attention-grabbing […]

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  • Navigating the pandemic has not been easy for nonprofits.  To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for idea sharing.   Here are highlights showcasing how nonprofits got creative:      Donors – and former donors – are home, bored with isolation and eager to […]

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  • Last week Connect360 conducted its fourth “Couch Conversation,” a virtual roundtable for nonprofits.  The open forum is simply an idea exchange where nonprofits can learn from peers facing the same difficulties during these challenging times. Some of information shared included:   EMAIL DATABASE.   One national organization shared they are sending 60+ emails in a two-month period […]

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  • As difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem to see the beginnings of an economic rebound in the U.S. and with that the chance for brands to reconnect with their core target audiences. However, when it comes to […]

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  • With a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns.  Based on our experience, as well as polling broadcast stations and our digital network partners, below are insights and data points to help you make the most informed campaign decisions. […]

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  • Preparing your marketing strategy for the year ahead is more exciting than ever.  There are many more opportunities to precisely reach your audiences and goals in a meaningful, compelling way.  Broadcast is still the dominant method of information consumption but there is competition to keep in mind.  New platforms such as Apple+ and Disney+ have […]

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  • We’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a daily basis, one thing remains certain; effective marketing is not possible without compelling content. As we gear up for new marketing initiatives in 2020, here […]

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  • I grew up in a divided house.  My siblings attended the University of Michigan while I went to Ohio State.  You can only imagine the tension, excitement, and emotions that filled our family room at game time. For generations sports have played a dominate role in our culture.  You might even say that the loyal […]

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  • Many of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month in October, Black History Month in February and Hispanic Heritage Month in September. Over the years, this list has continued to grow as presidential proclamations have been made for many […]

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  • The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track campaign success. With vast amounts of data available real-time, choosing what metrics to analyze as efficiently as possible is more important than ever. But it […]

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  • Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities are endless in helping marketers reach their target audiences in new, innovative and impactful ways. With all of the major changes coming for the mobile industry in 2019 and beyond, […]

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  • When developing a robust PSA marketing campaign strategy, the challenge – and also the opportunity –  is to strike the optimal balance between broadcast TV & radio, digital & social media that not only reaches an organizations’ target audience, but also fits within budget parameters. In today’s media landscape, a blended media approach is vital […]

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  • Late last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on communications professionals that are planning to run Facebook ad campaigns. Facebook’s News Feed, which appears when the site or mobile app is opened, will now favor posts shared by family […]

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  • As a consultant, I continue to see nonprofits rebrand, build new interactive websites and implement social media strategies. All of this is done with the intention of reaching new audiences and engaging with potential donors. So, if you build your website and social media pages will the donors come? At our last event, digital marketing […]

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