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PROJECT LYME PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

“Communication and collaboration was easy with Connect360. They regularly shared results and updates. It was clear they had reviewed our PSAs closely, understood exactly what we were trying to say,…
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DigitalMarketingNewsPSA

Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy

By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part…
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DigitalMarketingPSASocial Media

Nonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy

By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s decision to donate, sign up,…
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DigitalMarketingPSA

Geofencing: What it is and why it is important for your organization’s marketing strategy

Imagine a fence that helps you find, reach, and target your ideal audience. Geofencing is a virtual fence that helps nonprofits and associations reach whoever their target audience(s) may be,…
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Digital

Connect360 Digital Tactics

During 2021, Connect360 delivered over 8.8 million video views online, a 30% increase from 2020. Over 25 million highly targeted impressions were delivered, with more than 749,000 tracked clicks for…
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Newsletter

Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement

Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity to reach engaged viewers in…
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DigitalNewsPSASocial Media

Leveraging Connected TV (CTV) to Increase Brand Engagement

CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.
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Newsletter

Little Known Secret to Improve a Nonprofit’s Expense-to-Overhead Ratio

Before writing a check, many donors will access resources like nonprofit rating services to review the organization’s financials. In particular, they will want to see the organization’s expense-to-overhead ratio to assure their dollars will go to the mission, rather than salaries or rent. A little-known secret for improving that ratio is by a having the nonprofit distribute a Public Service Announcement (PSA) to broadcasters asking for donated media space to air the PSA.
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Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table - sharing valuable insights.
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Newsletter

Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers. Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.
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Our Top 5 Digital Trends In 2014

    What does a New Year mean for marketers? Now is your chance to make a checklist of must-trys for your 2014 marketing plans! In 2014, it is predicted…

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Infograph: Connect With Your Audience During The Holidays

The holiday season is generally one of the busiest times of the year for marketers as they plan for the best use of their remaining campaign budgets. According to Adobe…

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The Good, the Bad, and the Noisy

A small unnoticed milestone passed last week. Connect360 celebrated its 3-month birthday. If Connect360 was a baby, it would be starting to lift its head on its own and showing…

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Connecting with Your Target Audience

One of the toughest challenges facing PR professionals is how best to connect your campaign message with the right audiences. Given the number of outlets available to marketers today, everything…

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From The Big Apple to The Capitol

Last week I had the wonderful opportunity to join our Vice President Annette Minkalis on a business trip down in the D.C area. Aside from meeting with a majority of…

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The Art of Being Social

When I was asked to be a part of an exciting, new adventure which would be called Connect360 MultiMedia and that said new adventure would give all of its valued…

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Act 2

Its been two weeks since Connect360 opened on Broadway and the reviews have been very good. Being the owner of a new company is a little like being a new…

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In The Beginning…

Today is the day we have been preparing for all summer. Today we announced to the world that Connect360 is open for business. Our new website went live. We moved…

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