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Nielsen Reports Continued Strong PSA Results in 2023

As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a reversion to pre-pandemic viewing behavior.   Broadcast television has been donating free ad time to help nonprofit…

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Category: Connect360: Its Culture, Mission and History

The Joy of Giving Back

“What do you want to be when you grow up?” It is the age-old question and one that goes along with “How did I end…

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Social Support: Technology and Healthcare Converge

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Over 20 years ago I was a caregiver for my mom as she bravely fought AML (Acute Myeloid Leukemia). I was young, a new graduate…

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26.2 Meaningful Miles

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It’s Marathon Week here in New York City. Barricades and bleachers are already set up at the finish line in Central Park, as the crisp autumn…

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Three Ways to Give Back this Fall

We are having some beautiful fall weather here in New York City.  It’s the kind of weather that makes you want to get outside and…

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Back to School Blues

It is coming and we cannot deny it.  Each morning as my alarm goes off at 6 AM the sky seems just a little bit darker…

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‘Speak Up For Kids’ This Summer

It’s summertime!  School is out.  Camp is in.  Sunshine and smiles reign. But for the more than 15 million children in the U.S. struggling with…

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My PSA About Being A Working Mom…

As a former PSA Director, I would spend some of my days reviewing PSAs and at C360, I once again find myself completely immersed in…

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What I Would Tell My 20-Year Old Self

Summer is here. We all take a deep breath and dream about our upcoming vacation plans and weekend getaways. Kids are trading their backpacks for…

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BED BUGS & BABIES….. AND WHAT THEY TAUGHT ME

Now, you may think from the subject that I have some kind of consumer awareness message about keeping babies safe from bed bugs.  In reality,…

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The Good, the Bad, and the Noisy

A small unnoticed milestone passed last week. Connect360 celebrated its 3-month birthday. If Connect360 was a baby, it would be starting to lift its head…

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