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Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election

Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s use of Public Service Announcements.…

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Category: Connect360: Its Culture, Mission, and History

Social Support: Technology and Healthcare Converge

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Over 20 years ago I was a caregiver for my mom as she bravely fought AML (Acute Myeloid Leukemia). I was young, a new graduate…

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26.2 Meaningful Miles

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It’s Marathon Week here in New York City. Barricades and bleachers are already set up at the finish line in Central Park, as the crisp autumn…

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Three Ways to Give Back this Fall

We are having some beautiful fall weather here in New York City.  It’s the kind of weather that makes you want to get outside and…

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Back to School Blues

It is coming and we cannot deny it.  Each morning as my alarm goes off at 6 AM the sky seems just a little bit darker…

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‘Speak Up For Kids’ This Summer

It’s summertime!  School is out.  Camp is in.  Sunshine and smiles reign. But for the more than 15 million children in the U.S. struggling with…

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My PSA About Being A Working Mom…

As a former PSA Director, I would spend some of my days reviewing PSAs and at C360, I once again find myself completely immersed in…

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What I Would Tell My 20-Year Old Self

Summer is here. We all take a deep breath and dream about our upcoming vacation plans and weekend getaways. Kids are trading their backpacks for…

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BED BUGS & BABIES….. AND WHAT THEY TAUGHT ME

Now, you may think from the subject that I have some kind of consumer awareness message about keeping babies safe from bed bugs.  In reality,…

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The Good, the Bad, and the Noisy

A small unnoticed milestone passed last week. Connect360 celebrated its 3-month birthday. If Connect360 was a baby, it would be starting to lift its head…

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The Art of Being Social

When I was asked to be a part of an exciting, new adventure which would be called Connect360 MultiMedia and that said new adventure would…

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