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Driving Nonprofit Awareness Through Corporate Partnerships: Practical tips and solutions for achieving success

Today is an exciting time to be a nonprofit, as there are more corporate awareness and funding opportunities available than ever before. There are three key reasons why companies want…
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C360 BuzzGiving BackPSASocial Media

Tips to Make Giving Tuesday More Successful: Going Beyond the Basics

With Giving Tuesday coming up in just 60 days, we asked key fundraising experts to share their thoughts on what nonprofits can still do to boost this year’s results. By…
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DigitalPSASocial Media

PSA Campaign Brings Parks to the Public

Helping people find their personal connections to our national parks is the goal of the National Park Foundation and its public service media campaign. The Foundation is the official nonprofit…
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DigitalMarketingNewsPSA

Expanding Exterminator Awareness Without Being a Pest

THE CLIENT The National Pest Management Association is a 501(c)(6) non-profit organization that supports its industry through consumer education and the continuing education of its member professionals. The association conducts public…
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Giving BackPSASocial Media

Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season

Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to use 401K Required Mandatory Distributions (RMD) to fund their charitable…
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DigitalHispanicMarketingPSA

Experts Tell How to Connect with Hispanic Audiences

National Hispanic Heritage Month, which begins on September 15th, celebrates U.S. Hispanic culture and history. It begins in the middle of the month to coincide with the national independence days…
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PSA

Free PSA Advertising for Nonprofits Continues to Surge

This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring. Birds are chirping, flowers are…
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Newsletter

Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and food prices, inflation worries, supply…
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DigitalGiving BackMarketingNewsPSASocial Media

From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations

By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts from the digital platform Fundraise Up to help nonprofit leaders…
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DigitalMarketingNewsPSA

PROJECT LYME PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

“Communication and collaboration was easy with Connect360. They regularly shared results and updates. It was clear they had reviewed our PSAs closely, understood exactly what we were trying to say,…
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PSA Media Valuation

A Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This donation must be reported on…

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Whiteboard Video Production

FACT: Over 6 billion hours of video are watched each month on You Tube, with 40% of it happening on mobile devices. With that kind of popularity, combined with the power…

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Social Media

A Case Study Problem: A health related nonprofit with important information regarding hearing loss needed a compelling way to raise awareness about the organization, its mission and to drive viewers…

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Hispanic Marketing

A Case Study Problem: A health-related nonprofit with important disease prevention information needed to target the Hispanic community and drive Spanish-speaking audiences to their website. Solution: Connect360 organized an integrated…

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Infographics

Infographics are an engaging way to present your campaign message to your target audience quickly and clearly. A well designed infographic helps you tell your organization’s story visually, while illustrating…

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Earned Media Valuation

When a TV or radio station airs a Public Service Announcement, the station is considered to have made a “Gift-In-Kind” donation to the nonprofit organization, a donation that must be…

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Search Intent Marketing

Search Intent technology utilizes search terms to identify the targeted audience relevant to your campaign. When a consumer is online, search engine activity is collected, classified by keyword and category…

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