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PSA

Free PSA Advertising for Nonprofits Continues to Surge

This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring. Birds are chirping, flowers are…
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Newsletter

Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and food prices, inflation worries, supply…
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DigitalGiving BackMarketingNewsPSASocial Media

From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations

By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts from the digital platform Fundraise Up to help nonprofit leaders…
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DigitalMarketingNewsPSA

PROJECT LYME PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

“Communication and collaboration was easy with Connect360. They regularly shared results and updates. It was clear they had reviewed our PSAs closely, understood exactly what we were trying to say,…
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DigitalMarketingNewsPSA

Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy

By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part…
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DigitalMarketingPSASocial Media

Nonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy

By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s decision to donate, sign up,…
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DigitalMarketingPSA

Geofencing: What it is and why it is important for your organization’s marketing strategy

Imagine a fence that helps you find, reach, and target your ideal audience. Geofencing is a virtual fence that helps nonprofits and associations reach whoever their target audience(s) may be,…
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Digital

Connect360 Digital Tactics

During 2021, Connect360 delivered over 8.8 million video views online, a 30% increase from 2020. Over 25 million highly targeted impressions were delivered, with more than 749,000 tracked clicks for…
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Newsletter

Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement

Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity to reach engaged viewers in…
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DigitalNewsPSASocial Media

Leveraging Connected TV (CTV) to Increase Brand Engagement

CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.
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PSA Media Valuation

A Case Study Problem: When a television or radio station airs a Public Service Announcement, it makes what is known as a “Gift-in-Kind” donation. This donation must be reported on…

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Whiteboard Video Production

FACT: Over 6 billion hours of video are watched each month on You Tube, with 40% of it happening on mobile devices. With that kind of popularity, combined with the power…

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Social Media

A Case Study Problem: A health related nonprofit with important information regarding hearing loss needed a compelling way to raise awareness about the organization, its mission and to drive viewers…

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Hispanic Marketing

A Case Study Problem: A health-related nonprofit with important disease prevention information needed to target the Hispanic community and drive Spanish-speaking audiences to their website. Solution: Connect360 organized an integrated…

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Infographics

Infographics are an engaging way to present your campaign message to your target audience quickly and clearly. A well designed infographic helps you tell your organization’s story visually, while illustrating…

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Earned Media Valuation

When a TV or radio station airs a Public Service Announcement, the station is considered to have made a “Gift-In-Kind” donation to the nonprofit organization, a donation that must be…

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Search Intent Marketing

Search Intent technology utilizes search terms to identify the targeted audience relevant to your campaign. When a consumer is online, search engine activity is collected, classified by keyword and category…

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