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Category: Digital Marketing for Nonprofit Organizations
Mobile Trends 2019 – What Marketers Need to Know
Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities…
A Big Change to Facebook’s News Feed
Late last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on…
A Must-Know Digital Marketing Trend
The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s…
4 Simple Ways To Engage Millennial Donors And Volunteers Online
The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over…
New Service: Video Pre-Roll
Connect360 is now offering Video Pre-Roll as one of our guaranteed placement options. Increasingly, clients are asking to get their video content placed and viewed…
Mobile Advertising and the Ad Blocking Controversy
“People block ads because they can, and if they can block more ads they will.” Last week, Apple began allowing ad blocking apps through its…
The Benefits and Shortcomings of Facebook’s “Donate Now” Button
Last week, Facebook launched its new “Donate Now” button. Some say that it is a “small win” for nonprofits, because this new feature serves as…
Targeting Your Message at a Mobile Audience
Connect360 offers many services to enable our clients to reach their target audiences. In our recent blog posts, we have discussed traditional television and radio…
Utilizing Google AdWords Campaigns
When I was first asked if I would like to become a certified Google AdWords specialist, I was pumped! I had taken a class in…
Searching for Something on Google? There’s a Lot More Than That Going On When Your Typing in Those Keywords
Marketing professionals often spend significant dollars finding new ways to drive more qualified traffic to a campaign website. Imagine having the ability to capture targeted,…
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