Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say…

You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned…

C360’s annual digital campaign results analysis is completed for 2023 and the data shows significant growth in newer marketing technologies. With viewer content consumption constantly…

If your nonprofit uses Google Analytics to see how people are interacting with your website, you may have noticed that the platform looks a little…

Imagine a fence that helps you find, reach, and target your ideal audience. Geofencing is a virtual fence that helps nonprofits and associations reach whoever…

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers.

Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing…

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball. …

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new…

As difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem…