C360’s annual digital campaign results analysis is completed for 2024 and the data shows strong growth in streaming marketing tactics. With viewer content consumption constantly…

For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers, or Spanish-speaking Americans. Whoever you’re trying…

To make the most of a limited advertising budget, you need to know what’s working and what needs work. Digital marketing makes it easy to…

Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say…

You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned…

If your nonprofit uses Google Analytics to see how people are interacting with your website, you may have noticed that the platform looks a little…

Imagine a fence that helps you find, reach, and target your ideal audience. Geofencing is a virtual fence that helps nonprofits and associations reach whoever…

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers.

Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing…

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball. …