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Everything a Marketer Needs to Know About PSA Valuation

Imagine a donor walks into your office, sits down, and says, “I represent a group of donors who want to give you over $5 million in valuable services to help your organization achieve its mission. There’s just one requirement — you need to figure out what these services are worth.”   “No problem,” you might…

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Category: Digital & CTV Marketing for Nonprofits

Measuring for Digital Marketing Campaign Success

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The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new…

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Digital Marketing Now… and for 2021

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As difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem…

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Video Remains a Key Marketing Strategy for 2020

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As we move further into 2020 and develop our marketing strategies, the question is not whether we should invest in video, but rather how much…

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Measuring for Digital Marketing Campaign Success

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The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new…

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Mobile Trends 2019 – What Marketers Need to Know

Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities…

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A Big Change to Facebook’s News Feed

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Late last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on…

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A Must-Know Digital Marketing Trend

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The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s…

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4 Simple Ways To Engage Millennial Donors And Volunteers Online

The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over…

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New Service: Video Pre-Roll

Connect360 is now offering Video Pre-Roll as one of our guaranteed placement options.  Increasingly, clients are asking to get their video content placed and viewed…

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Mobile Advertising and the Ad Blocking Controversy

“People block ads because they can, and if they can block more ads they will.” Last week, Apple began allowing ad blocking apps through its…

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