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Category: Digital & CTV Marketing for Nonprofits
Video Remains a Key Marketing Strategy for 2020
As we move further into 2020 and develop our marketing strategies, the question is not whether we should invest in video, but rather how much…
Measuring for Digital Marketing Campaign Success
The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new…
Mobile Trends 2019 – What Marketers Need to Know
Mobile marketing is one of the most rapidly changing areas in Communications and Advertising. From 5G connectivity to artificial intelligence to augmented reality, the possibilities…
A Big Change to Facebook’s News Feed
Late last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on…
A Must-Know Digital Marketing Trend
The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s…
4 Simple Ways To Engage Millennial Donors And Volunteers Online
The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. Millennials are one of the most talked-about demographics in the marketing industry. With over…
New Service: Video Pre-Roll
Connect360 is now offering Video Pre-Roll as one of our guaranteed placement options. Increasingly, clients are asking to get their video content placed and viewed…
Mobile Advertising and the Ad Blocking Controversy
“People block ads because they can, and if they can block more ads they will.” Last week, Apple began allowing ad blocking apps through its…
The Benefits and Shortcomings of Facebook’s “Donate Now” Button
Last week, Facebook launched its new “Donate Now” button. Some say that it is a “small win” for nonprofits, because this new feature serves as…
Targeting Your Message at a Mobile Audience
Connect360 offers many services to enable our clients to reach their target audiences. In our recent blog posts, we have discussed traditional television and radio…
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