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Connect360’s 2025 Digital Campaign Analysis
C360’s annual digital campaign results analysis is completed for 2025 and the data shows strong growth in both overall campaign site traffic and streaming marketing tactics. With viewer content consumption constantly evolving, streaming media technologies that focus on Connected TV (CTV), Rich Media Display and mobile devices have seen the largest increase in consumer engagement…
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Category: Digital & CTV Marketing for Nonprofits
The Benefits and Shortcomings of Facebook’s “Donate Now” Button
Last week, Facebook launched its new “Donate Now” button. Some say that it is a “small win” for nonprofits, because this new feature serves as…
Targeting Your Message at a Mobile Audience
Connect360 offers many services to enable our clients to reach their target audiences. In our recent blog posts, we have discussed traditional television and radio…
Utilizing Google AdWords Campaigns
When I was first asked if I would like to become a certified Google AdWords specialist, I was pumped! I had taken a class in…
Searching for Something on Google? There’s a Lot More Than That Going On When Your Typing in Those Keywords
Marketing professionals often spend significant dollars finding new ways to drive more qualified traffic to a campaign website. Imagine having the ability to capture targeted,…
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