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Everything a Marketer Needs to Know About PSA Valuation
Imagine a donor walks into your office, sits down, and says, “I represent a group of donors who want to give you over $5 million in valuable services to help your organization achieve its mission. There’s just one requirement — you need to figure out what these services are worth.” “No problem,” you might…
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Category: Digital & CTV Marketing for Nonprofits
The Benefits and Shortcomings of Facebook’s “Donate Now” Button
Last week, Facebook launched its new “Donate Now” button. Some say that it is a “small win” for nonprofits, because this new feature serves as…
Targeting Your Message at a Mobile Audience
Connect360 offers many services to enable our clients to reach their target audiences. In our recent blog posts, we have discussed traditional television and radio…
Utilizing Google AdWords Campaigns
When I was first asked if I would like to become a certified Google AdWords specialist, I was pumped! I had taken a class in…
Searching for Something on Google? There’s a Lot More Than That Going On When Your Typing in Those Keywords
Marketing professionals often spend significant dollars finding new ways to drive more qualified traffic to a campaign website. Imagine having the ability to capture targeted,…
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