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Nielsen Reports Continued Strong PSA Results in 2023

As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a reversion to pre-pandemic viewing behavior.   Broadcast television has been donating free ad time to help nonprofit…

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Category: Fundraising Ideas Including Giving Tuesday

In-Kind Donations, Nothing is Better Than Free

If you’re in a leadership position at a non-profit, you’ve probably heard about in-kind donations or gifts in kind. Some nonprofits build their programs around…

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Ideas to Help Nonprofits Succeed in 2023’s Challenging Giving Season

The boom contribution years that followed the COVID-19 pandemic came to a screeching halt last year, with donation activity in the first half of 2023…

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Tips to Make Giving Tuesday More Successful: Going Beyond the Basics

With Giving Tuesday coming up in just 60 days, we asked key fundraising experts to share their thoughts on what nonprofits can still do to…

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Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season

Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to use 401K Required Mandatory Distributions…

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From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations

By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts from the digital platform Fundraise…

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Nonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy

By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s…

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Nonprofits Share ‘Giving Season’ Ideas to Boost Donations

Nonprofits shared different ways their organizations are working to increase donations for the upcoming Giving Season and Giving Tuesday in the third of our series…

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Giving Tuesday is December 3rd

Here’s some great info as presented by the Chronicle of Philanthropy Nonprofits attract three to five times more new donors on Giving Tuesday than on…

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Tips for Wooing New Donors This “Giving Season”

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While the “Giving Season” seems a long way off, it’s really not.  Donation-related searches start going up as early as September.    To make sure your…

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Doing the Most Good

This year, Giving Tuesday fell out on December 1st, kicking off the season of holiday giving.  Last year, 31% of all charitable giving occurred in…

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