Giving Back News

Newsletter

Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement

Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity to reach engaged viewers in…
Continue Reading
DigitalNewsPSASocial Media

Leveraging Connected TV (CTV) to Increase Brand Engagement

CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.
Continue Reading
Newsletter

Little Known Secret to Improve a Nonprofit’s Expense-to-Overhead Ratio

Before writing a check, many donors will access resources like nonprofit rating services to review the organization’s financials. In particular, they will want to see the organization’s expense-to-overhead ratio to assure their dollars will go to the mission, rather than salaries or rent. A little-known secret for improving that ratio is by a having the nonprofit distribute a Public Service Announcement (PSA) to broadcasters asking for donated media space to air the PSA.
Continue Reading
C360 BuzzHere's How We Can HelpNews

Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table - sharing valuable insights.
Continue Reading
Newsletter

Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers. Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.
Continue Reading
DigitalMarketingNewsPSA

Nonprofits See Major Surge in Their Television PSA Airings

According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today.  However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.
Continue Reading
Newsletter

THE GIVING SEASON: HOW TO LEVERGE DIGITAL MARKETING

With Labor Day approaching, marking the unofficial end of summer, nonprofits are swinging into gear with eyes focused on the Giving Season. Believe it or not, Giving Tuesday is just 90 days away! When planning your marketing efforts for this year, keep in the mind there isn’t one-size-fits all fundraising.
Continue Reading
C360 BuzzInfographicsMarketingNewsPSASocial Media

Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…
Continue Reading
DigitalHispanicNewsPSASocial Media

Hispanics Remain A Powerful Force Within U.S. Population

As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing.  This is especially…
Continue Reading
DigitalEventsMarketingNewsPSASocial Media

Experts Talk About Nonprofit Digital Marketing

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube.  During…
Continue Reading

Digital Marketing Strategies for Giving Season

As we gear up for the Giving Season and of course Giving Tuesday on December 1, 2020, it will be essential for organizations to make sure they are targeting the…

Read More

Why You Need a COVID-19 Recovery Plan

Recovery is defined as “a return to a normal state of health, mind, or strength.” The only way for us to recover is to know how we will do it! …

Read More

How the Pandemic is Changing the World of Public Awareness

We know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold.   In conversations with many of these organizations we know…

Read More

Giving Tuesday is December 3rd

Here’s some great info as presented by the Chronicle of Philanthropy Nonprofits attract three to five times more new donors on Giving Tuesday than on other days of the year,…

Read More

Why We Are Proud to Celebrate Veterans Day

Original article syndicated from CNN. Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th?…

Read More

How to Measure the Value of Volunteers

Featured blog post as presented by the Chronicle of Philanthropy. Time Is Money: How to Measure the Value of Volunteers By Diane Knoepke Volunteers are a vital part of many…

Read More

Tips for Wooing New Donors This “Giving Season”

While the “Giving Season” seems a long way off, it’s really not.  Donation-related searches start going up as early as September.    To make sure your organization is ready to have…

Read More

Broadcasters More Accepting of Donation PSAs

Based on a recent analysis, we may have a possible game-changer for nonprofits:  using public service announcements (PSAs) as a donation tool. In reviewing public service campaigns that had spots…

Read More

Marketing to Millennials

As a Millennial, I have heard my fair share of opinions about my generation. Some feel we are self-absorbed and let’s face it; all of those selfie pictures aren’t helping…

Read More

How To Create A Memorable Volunteer Experience For Mother’s Day

We’re pleased to provide the latest collaborative effort blog post between Connect360 and Volunteermatch! Every year on Mother’s Day, we honor mothers, grandmothers, and other important women in our lives…

Read More