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PSA Campaign Brings Parks to the Public

Helping people find their personal connections to our national parks is the goal of the National Park Foundation and its public service media campaign. The Foundation is the official nonprofit…
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Giving BackPSASocial Media

Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season

Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to use 401K Required Mandatory Distributions (RMD) to fund their charitable…
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DigitalMarketingNewsPSA

Expanding Exterminator Awareness Without Being a Pest

THE CLIENT The National Pest Management Association is a 501(c)(6) non-profit organization that supports its industry through consumer education and the continuing education of its member professionals. The association conducts public…
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DigitalHispanicMarketingPSA

Experts Tell How to Connect with Hispanic Audiences

National Hispanic Heritage Month, which begins on September 15th, celebrates U.S. Hispanic culture and history. It begins in the middle of the month to coincide with the national independence days…
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PSA

Free PSA Advertising for Nonprofits Continues to Surge

This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring. Birds are chirping, flowers are…
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Newsletter

Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and food prices, inflation worries, supply…
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DigitalGiving BackMarketingNewsPSASocial Media

From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations

By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts from the digital platform Fundraise Up to help nonprofit leaders…
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DigitalMarketingNewsPSA

PROJECT LYME PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

“Communication and collaboration was easy with Connect360. They regularly shared results and updates. It was clear they had reviewed our PSAs closely, understood exactly what we were trying to say,…
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DigitalMarketingNewsPSA

Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy

By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part…
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DigitalMarketingPSASocial Media

Nonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy

By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s decision to donate, sign up,…
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Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season

Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to use 401K Required Mandatory Distributions (RMD) to fund their charitable…

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From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations

By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts from the digital platform Fundraise Up to help nonprofit leaders…

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Digital Marketing Strategies for Giving Season

As we gear up for the Giving Season and of course Giving Tuesday on December 1, 2020, it will be essential for organizations to make sure they are targeting the…

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Why You Need a COVID-19 Recovery Plan

Recovery is defined as “a return to a normal state of health, mind, or strength.” The only way for us to recover is to know how we will do it! …

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How the Pandemic is Changing the World of Public Awareness

We know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold.   In conversations with many of these organizations we know…

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Giving Tuesday is December 3rd

Here’s some great info as presented by the Chronicle of Philanthropy Nonprofits attract three to five times more new donors on Giving Tuesday than on other days of the year,…

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Why We Are Proud to Celebrate Veterans Day

Original article syndicated from CNN. Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th?…

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How to Measure the Value of Volunteers

Featured blog post as presented by the Chronicle of Philanthropy. Time Is Money: How to Measure the Value of Volunteers By Diane Knoepke Volunteers are a vital part of many…

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Tips for Wooing New Donors This “Giving Season”

While the “Giving Season” seems a long way off, it’s really not.  Donation-related searches start going up as early as September.    To make sure your organization is ready to have…

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Broadcasters More Accepting of Donation PSAs

Based on a recent analysis, we may have a possible game-changer for nonprofits:  using public service announcements (PSAs) as a donation tool. In reviewing public service campaigns that had spots…

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