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Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table - sharing valuable insights.
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Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers. Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.
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DigitalMarketingNewsPSA

Nonprofits See Major Surge in Their Television PSA Airings

According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today.  However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.
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THE GIVING SEASON: HOW TO LEVERGE DIGITAL MARKETING

With Labor Day approaching, marking the unofficial end of summer, nonprofits are swinging into gear with eyes focused on the Giving Season. Believe it or not, Giving Tuesday is just 90 days away! When planning your marketing efforts for this year, keep in the mind there isn’t one-size-fits all fundraising.
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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…
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DigitalHispanicNewsPSASocial Media

Hispanics Remain A Powerful Force Within U.S. Population

As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing.  This is especially…
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Experts Talk About Nonprofit Digital Marketing

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube.  During…
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A Baseball Quote That Helps with Marketing

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball.  However, he was one of…
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How Watching Television Can Help You to Feel Better

No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy…
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Measuring for Digital Marketing Campaign Success

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track…
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Planning the Moment Helps You Live in the Moment

Designing a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities,…

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Rare Disease Day 2016 – Patient Voice Is Crucial

Rare Disease Day 2016: PATIENT VOICE, is on Monday, February 29th. This year, Rare Disease Day recognizes the crucial role patients play in voicing their needs and in implementing changes…

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Social Support: Technology and Healthcare Converge

Over 20 years ago I was a caregiver for my mom as she bravely fought AML (Acute Myeloid Leukemia). I was young, a new graduate living in Ohio, and ready…

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Doing the Most Good

This year, Giving Tuesday fell out on December 1st, kicking off the season of holiday giving.  Last year, 31% of all charitable giving occurred in the month of December.  What…

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Three Ways to Give Back this Fall

We are having some beautiful fall weather here in New York City.  It’s the kind of weather that makes you want to get outside and be active! Here are some…

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#GivingTuesday- Join the Movement with Connect360!

It is that time of year again — the holidays are quickly approaching!  We are eight weeks away from Christmas and only five weeks away from Thanksgiving.  So… do you…

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