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TV PSAs Break Records Despite the 2024 Election

The results are in. Nielsen has been providing overall TV PSA data exclusively to Connect 360 for over a decade and this year they showed that broadcast television stations donated more free ad time to nonprofits that at any time in the history of television. This was despite 2024’s highly contested presidential election.   Airings…

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Category: Marketing to Hispanic Communities

How to Reach Hispanic Audiences During Hispanic Heritage Month and Beyond

Hispanic Audiences Are Growing Rapidly Hispanic and Latino audiences make up more than 19% of the U.S. population. That’s a growth of 23% since 2010,…

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Experts Tell How to Connect with Hispanic Audiences

National Hispanic Heritage Month, which begins on September 15th, celebrates U.S. Hispanic culture and history. It begins in the middle of the month to coincide…

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Hispanics Remain A Powerful Force Within U.S. Population

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As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic…

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How To Effectively Reach Today’s Growing and Diverse Hispanic Market

According to the U.S. Census Bureau and Pew Research Center, the U.S. Hispanic population reached 59.9 million in 2018.  This has propelled Hispanics into the…

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The Hispanic Community: A Coveted Demographic for Marketers

Blog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country.  According…

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Engaging the Hispanic Community

The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. The U.S. Hispanic population continues to be one of the most powerful demographic segments…

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