Hispanic News

DigitalPSASocial Media

PSA Campaign Brings Parks to the Public

Helping people find their personal connections to our national parks is the goal of the National Park Foundation and its public service media campaign. The Foundation is the official nonprofit…
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DigitalMarketingNewsPSA

Expanding Exterminator Awareness Without Being a Pest

THE CLIENT The National Pest Management Association is a 501(c)(6) non-profit organization that supports its industry through consumer education and the continuing education of its member professionals. The association conducts public…
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Giving BackPSASocial Media

Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season

Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to use 401K Required Mandatory Distributions (RMD) to fund their charitable…
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DigitalHispanicMarketingPSA

Experts Tell How to Connect with Hispanic Audiences

National Hispanic Heritage Month, which begins on September 15th, celebrates U.S. Hispanic culture and history. It begins in the middle of the month to coincide with the national independence days…
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PSA

Free PSA Advertising for Nonprofits Continues to Surge

This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring. Birds are chirping, flowers are…
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Newsletter

Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and food prices, inflation worries, supply…
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DigitalGiving BackMarketingNewsPSASocial Media

From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations

By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts from the digital platform Fundraise Up to help nonprofit leaders…
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DigitalMarketingNewsPSA

PROJECT LYME PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

“Communication and collaboration was easy with Connect360. They regularly shared results and updates. It was clear they had reviewed our PSAs closely, understood exactly what we were trying to say,…
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DigitalMarketingNewsPSA

Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy

By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part…
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DigitalMarketingPSASocial Media

Nonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy

By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s decision to donate, sign up,…
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Experts Tell How to Connect with Hispanic Audiences

National Hispanic Heritage Month, which begins on September 15th, celebrates U.S. Hispanic culture and history. It begins in the middle of the month to coincide with the national independence days…

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Hispanics Remain A Powerful Force Within U.S. Population

As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing.  This is especially…

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How To Effectively Reach Today’s Growing and Diverse Hispanic Market

According to the U.S. Census Bureau and Pew Research Center, the U.S. Hispanic population reached 59.9 million in 2018.  This has propelled Hispanics into the nation’s second fastest-growing racial or…

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The Hispanic Community: A Coveted Demographic for Marketers

Blog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country.  According to the U.S. Census Bureau,…

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Engaging the Hispanic Community

The following post is a collaboration between VolunteerMatch and Connect360 Multimedia. The U.S. Hispanic population continues to be one of the most powerful demographic segments in the country, both in…

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Planning the Moment Helps You Live in the Moment

Designing a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities,…

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Hispanic Millennials=Specialized Marketing Strategies

When marketers and communications professionals are in the early planning stages of a Hispanic marketing campaign, they frequently place Hispanic Millennials in the same bucket as other generations within the…

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Hispanic Marketing Essentials

In anticipation of National Hispanic Heritage Month, which runs from September 15th through October 15th, Ivette Achong and Chris Cavello of Connect360 have co-authored an article, “The Keys to a…

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One Nonprofit Shares Thoughts About Spanish-Language PSAs

As we look to close 2014 Hispanic Heritage Month (September 15-October 15), I thought it helpful to get one nonprofit’s perspective and experience with a Spanish-language public service campaign. Recently…

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Hispanics Connect One Recipe, Nursery Rhyme, and “New Kid” at a Time

Growing up I looked forward to enjoying anything that included dulce de leche, which wasn’t always easy to find. Fast forward 20- plus years and you can find dulce de…

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