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How to Achieve Digital Ad Success with Any Size Budget

You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned away by ad agencies that refuse to work with you because your budget is less than their minimum ad buy. You might think a digital PSA campaign is just out…

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Category: Creating a Successful PSA

What The Nonprofit Prophet’s Crystal Ball Says About Nonprofit Trends

Everyone wants to get an early look, be it fashion trends, hot new shows, up and coming sports teams, or current events before they even…

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Do People Still Listen to Radio?

I never cease to be amazed by the insightful questions I get from nonprofit communications and marketing people. Last week, I published an article about…

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Do People Still Watch TV?

The answer to “Do people still watch TV?” is a simple one. They definitely do. In fact, Americans appear to have an insatiable appetite for…

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How 2024 Political Advertising May Affect Public Service Announcement Campaigns

The next presidential election is about a year away, but political advertising is already on the rise. With six contested senate seats up for election…

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How to Get a Public Service Announcement on TV

Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a…

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Celebrating the 75th Anniversary of the Television Public Service Announcement

In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…

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Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and…

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Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy

By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,”…

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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he…

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PUBLIC SERVICE ANNOUNCEMENTS: 2019 DATA ANALYSIS

Every February Connect360 conducts an analysis of Public Service Announcement  airings from the previous year to learn how the media uses PSAs and to monitor…

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