In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and…

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he…

Every February Connect360 conducts an analysis of Public Service Announcement  airings from the previous year to learn how the media uses PSAs and to monitor…

Many of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month…

In spite of the popularity of smartphones, TV-connected devices, tablets and digital wearables, more Americans tune into AM/FM radio than any other platform. Ninety-three percent…

Connect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences.   The…

Based on a recent analysis, we may have a possible game-changer for nonprofits:  using public service announcements (PSAs) as a donation tool. In reviewing public…

PSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare…

Public service campaigns now have more channels for being seen and heard.  Are you embracing it all? Traditional PSAs (television and radio stations) still deliver…