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Category: Creating a Successful PSA
Celebrating the 75th Anniversary of the Television Public Service Announcement
In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…
Five Considerations for Navigating the Midterm Elections
This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and…
Is your organization eligible to air a television PSA?
I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he…
PUBLIC SERVICE ANNOUNCEMENTS: 2019 DATA ANALYSIS
Every February Connect360 conducts an analysis of Public Service Announcement airings from the previous year to learn how the media uses PSAs and to monitor…
Leveraging Timely Campaigns to Create Success
Many of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month…
Radio is Alive and Well (And So Are Radio PSAs)
In spite of the popularity of smartphones, TV-connected devices, tablets and digital wearables, more Americans tune into AM/FM radio than any other platform. Ninety-three percent…
Station Survey Reveals PSA Preferences Are Evolving
Connect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences. The…
Broadcasters More Accepting of Donation PSAs
Based on a recent analysis, we may have a possible game-changer for nonprofits: using public service announcements (PSAs) as a donation tool. In reviewing public…
Ask, and You May Just Receive
PSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare…
Embracing New Options for Public Service Announcements
Public service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver…