I never cease to be amazed by the insightful questions I get from nonprofit communications and marketing people. Last week, I published an article about…

The next presidential election is about a year away, but political advertising is already on the rise. With six contested senate seats up for election…

Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a…

In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and…

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he…

Every February Connect360 conducts an analysis of Public Service Announcement  airings from the previous year to learn how the media uses PSAs and to monitor…

Many of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month…

In spite of the popularity of smartphones, TV-connected devices, tablets and digital wearables, more Americans tune into AM/FM radio than any other platform. Ninety-three percent…

Connect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences.   The…