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Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election

Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s use of Public Service Announcements.…

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Category: How to Create a Successful PSA

Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and…

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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he…

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PUBLIC SERVICE ANNOUNCEMENTS: 2019 DATA ANALYSIS

Every February Connect360 conducts an analysis of Public Service Announcement  airings from the previous year to learn how the media uses PSAs and to monitor…

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Leveraging Timely Campaigns to Create Success

Many of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month…

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Radio is Alive and Well (And So Are Radio PSAs)

In spite of the popularity of smartphones, TV-connected devices, tablets and digital wearables, more Americans tune into AM/FM radio than any other platform. Ninety-three percent…

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Station Survey Reveals PSA Preferences Are Evolving

Connect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences.   The…

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Broadcasters More Accepting of Donation PSAs

Based on a recent analysis, we may have a possible game-changer for nonprofits:  using public service announcements (PSAs) as a donation tool. In reviewing public…

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Ask, and You May Just Receive

PSAs With “Direct Appeal” Can Receive Air Play It has long been known that Public Service Announcements (PSAs) that ask for donations don’t usually fare…

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Embracing New Options for Public Service Announcements

Public service campaigns now have more channels for being seen and heard.  Are you embracing it all? Traditional PSAs (television and radio stations) still deliver…

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The Top 5 Reasons Your Organization Should Have a PSA Campaign

I recently had the opportunity to sit down with the members of Connect360’s PSA Team to learn about what they feel are the five most…

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