We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties spent over…

Everyone wants to get an early look, be it fashion trends, hot new shows, up and coming sports teams, or current events before they even…

I never cease to be amazed by the insightful questions I get from nonprofit communications and marketing people. Last week, I published an article about…

The answer to “Do people still watch TV?” is a simple one. They definitely do. In fact, Americans appear to have an insatiable appetite for…

The next presidential election is about a year away, but political advertising is already on the rise. With six contested senate seats up for election…

Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get a…

In 2023, the American PSA turned 75 years old and it is more active than ever. For example, last year, television stations and networks aired…

By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,”…

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he…

Every February Connect360 conducts an analysis of Public Service Announcement  airings from the previous year to learn how the media uses PSAs and to monitor…