Here’s How We Can Help News

Newsletter

Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers. Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.
Continue Reading
DigitalMarketingNewsPSA

Nonprofits See Major Surge in Their Television PSA Airings

According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today.  However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.
Continue Reading
Newsletter

THE GIVING SEASON: HOW TO LEVERGE DIGITAL MARKETING

With Labor Day approaching, marking the unofficial end of summer, nonprofits are swinging into gear with eyes focused on the Giving Season. Believe it or not, Giving Tuesday is just 90 days away! When planning your marketing efforts for this year, keep in the mind there isn’t one-size-fits all fundraising.
Continue Reading
C360 BuzzInfographicsMarketingNewsPSASocial Media

Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…
Continue Reading
DigitalHispanicNewsPSASocial Media

Hispanics Remain A Powerful Force Within U.S. Population

As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing.  This is especially…
Continue Reading
DigitalEventsMarketingNewsPSASocial Media

Experts Talk About Nonprofit Digital Marketing

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube.  During…
Continue Reading
C360 BuzzDigitalMarketingNewsPSA

A Baseball Quote That Helps with Marketing

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball.  However, he was one of…
Continue Reading
C360 BuzzDigitalMarketingNewsPSASocial Media

How Watching Television Can Help You to Feel Better

No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy…
Continue Reading
DigitalHere's How We Can HelpMarketing

Measuring for Digital Marketing Campaign Success

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track…
Continue Reading
C360 BuzzDigitalEventsMarketingNewsPSASocial Media

Nonprofits Share Digital & Social Media Success

Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry.  This session focused on successful digital and social media…
Continue Reading

Measuring for Digital Marketing Campaign Success

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track…

Read More

How the Pandemic is Changing the World of Public Awareness

We know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold.   In conversations with many of these organizations we know…

Read More

#WeGotThis

As the year comes to a close, we tend to reflect on everything that has happened.  It’s hard to sum up 2018 without thinking “more needs to be done.” Better gun…

Read More

C360 launches a new division: Broadcast Valuation Group

Does your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires all not-for-profit organizations to recognize…

Read More

Engagement: It’s Personal, Not Strictly Business

Think about what motivates you to engage with causes, brands and services.  Now picture what motivates your mom, dad, grandparent, friend, brother or sister.  Engagement is personal and a vital…

Read More

Maximizing Video Content

Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on…

Read More

2018 Marketers Game Plan

It’s hard to believe that we are already in the last quarter of 2017 and with that comes the need to begin planning for 2018 and develop strategic marketing campaigns…

Read More

A Must-Know Digital Marketing Trend

The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes…

Read More

Live Webinar: Getting Started with Corporate Partnerships

Please join us on Thursday, September 28th at 2pm ET for a Connect360 sponsored webinar, in conjunction with the Chronicle of Philanthropy, on “Getting Started with Corporate Partnerships.” This one-hour…

Read More

Broadcasters More Accepting of Donation PSAs

Based on a recent analysis, we may have a possible game-changer for nonprofits:  using public service announcements (PSAs) as a donation tool. In reviewing public service campaigns that had spots…

Read More