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Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement

Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity to reach engaged viewers in…
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Leveraging Connected TV (CTV) to Increase Brand Engagement

CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.
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Newsletter

Little Known Secret to Improve a Nonprofit’s Expense-to-Overhead Ratio

Before writing a check, many donors will access resources like nonprofit rating services to review the organization’s financials. In particular, they will want to see the organization’s expense-to-overhead ratio to assure their dollars will go to the mission, rather than salaries or rent. A little-known secret for improving that ratio is by a having the nonprofit distribute a Public Service Announcement (PSA) to broadcasters asking for donated media space to air the PSA.
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Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table - sharing valuable insights.
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Newsletter

Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers. Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.
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Nonprofits See Major Surge in Their Television PSA Airings

According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today.  However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.
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THE GIVING SEASON: HOW TO LEVERGE DIGITAL MARKETING

With Labor Day approaching, marking the unofficial end of summer, nonprofits are swinging into gear with eyes focused on the Giving Season. Believe it or not, Giving Tuesday is just 90 days away! When planning your marketing efforts for this year, keep in the mind there isn’t one-size-fits all fundraising.
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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…
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Hispanics Remain A Powerful Force Within U.S. Population

As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing.  This is especially…
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Experts Talk About Nonprofit Digital Marketing

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube.  During…
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Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table – sharing valuable insights.

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Measuring for Digital Marketing Campaign Success

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track…

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How the Pandemic is Changing the World of Public Awareness

We know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold.   In conversations with many of these organizations we know…

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#WeGotThis

As the year comes to a close, we tend to reflect on everything that has happened.  It’s hard to sum up 2018 without thinking “more needs to be done.” Better gun…

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C360 launches a new division: Broadcast Valuation Group

Does your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires all not-for-profit organizations to recognize…

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Engagement: It’s Personal, Not Strictly Business

Think about what motivates you to engage with causes, brands and services.  Now picture what motivates your mom, dad, grandparent, friend, brother or sister.  Engagement is personal and a vital…

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Maximizing Video Content

Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on…

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2018 Marketers Game Plan

It’s hard to believe that we are already in the last quarter of 2017 and with that comes the need to begin planning for 2018 and develop strategic marketing campaigns…

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A Must-Know Digital Marketing Trend

The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes…

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Live Webinar: Getting Started with Corporate Partnerships

Please join us on Thursday, September 28th at 2pm ET for a Connect360 sponsored webinar, in conjunction with the Chronicle of Philanthropy, on “Getting Started with Corporate Partnerships.” This one-hour…

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