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PSA Campaign Brings Parks to the Public

Helping people find their personal connections to our national parks is the goal of the National Park Foundation and its public service media campaign. The Foundation is the official nonprofit…
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Giving BackPSASocial Media

Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season

Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to use 401K Required Mandatory Distributions (RMD) to fund their charitable…
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DigitalMarketingNewsPSA

Expanding Exterminator Awareness Without Being a Pest

THE CLIENT The National Pest Management Association is a 501(c)(6) non-profit organization that supports its industry through consumer education and the continuing education of its member professionals. The association conducts public…
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DigitalHispanicMarketingPSA

Experts Tell How to Connect with Hispanic Audiences

National Hispanic Heritage Month, which begins on September 15th, celebrates U.S. Hispanic culture and history. It begins in the middle of the month to coincide with the national independence days…
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PSA

Free PSA Advertising for Nonprofits Continues to Surge

This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring. Birds are chirping, flowers are…
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Five Considerations for Navigating the Midterm Elections

This year’s midterm elections are already more politically charged than ever. Voters have a lot on their minds — the ongoing pandemic, rising gas and food prices, inflation worries, supply…
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From Crypto to Emoji’s and More: Nonprofits Learn about New Ways to Significantly Increase Online Donations

By Julie Ellman, Partner, Senior Vice President Connect360 recently hosted a “Couch Conversation,” a virtual nonprofit roundtable with leading experts from the digital platform Fundraise Up to help nonprofit leaders…
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DigitalMarketingNewsPSA

PROJECT LYME PUBLIC SERVICE ANNOUNCEMENT CAMPAIGN

“Communication and collaboration was easy with Connect360. They regularly shared results and updates. It was clear they had reviewed our PSAs closely, understood exactly what we were trying to say,…
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DigitalMarketingNewsPSA

Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy

By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,” chances are you are part…
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DigitalMarketingPSASocial Media

Nonprofits Learn about Attribution and Why It Should be Part of Marketing Strategy

By Julie Ellman, Partner, Senior Vice President Attribution is a newer form of continuous measurement that evaluates the impact of media touchpoints on a person’s decision to donate, sign up,…
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Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table – sharing valuable insights.

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Measuring for Digital Marketing Campaign Success

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track…

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How the Pandemic is Changing the World of Public Awareness

We know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold.   In conversations with many of these organizations we know…

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#WeGotThis

As the year comes to a close, we tend to reflect on everything that has happened.  It’s hard to sum up 2018 without thinking “more needs to be done.” Better gun…

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C360 launches a new division: Broadcast Valuation Group

Does your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires all not-for-profit organizations to recognize…

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Engagement: It’s Personal, Not Strictly Business

Think about what motivates you to engage with causes, brands and services.  Now picture what motivates your mom, dad, grandparent, friend, brother or sister.  Engagement is personal and a vital…

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Maximizing Video Content

Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on…

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2018 Marketers Game Plan

It’s hard to believe that we are already in the last quarter of 2017 and with that comes the need to begin planning for 2018 and develop strategic marketing campaigns…

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A Must-Know Digital Marketing Trend

The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes…

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Live Webinar: Getting Started with Corporate Partnerships

Please join us on Thursday, September 28th at 2pm ET for a Connect360 sponsored webinar, in conjunction with the Chronicle of Philanthropy, on “Getting Started with Corporate Partnerships.” This one-hour…

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