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Leveraging Connected TV (CTV) to Increase Brand Engagement

CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.
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Little Known Secret to Improve a Nonprofit’s Expense-to-Overhead Ratio

Before writing a check, many donors will access resources like nonprofit rating services to review the organization’s financials. In particular, they will want to see the organization’s expense-to-overhead ratio to assure their dollars will go to the mission, rather than salaries or rent. A little-known secret for improving that ratio is by a having the nonprofit distribute a Public Service Announcement (PSA) to broadcasters asking for donated media space to air the PSA.
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Nonprofits Learn What’s New with “Out of Home”

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table - sharing valuable insights.
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Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers. Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.
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Nonprofits See Major Surge in Their Television PSA Airings

According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today.  However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.
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THE GIVING SEASON: HOW TO LEVERGE DIGITAL MARKETING

With Labor Day approaching, marking the unofficial end of summer, nonprofits are swinging into gear with eyes focused on the Giving Season. Believe it or not, Giving Tuesday is just 90 days away! When planning your marketing efforts for this year, keep in the mind there isn’t one-size-fits all fundraising.
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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…
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Hispanics Remain A Powerful Force Within U.S. Population

As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing.  This is especially…
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Experts Talk About Nonprofit Digital Marketing

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube.  During…
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A Baseball Quote That Helps with Marketing

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball.  However, he was one of…
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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…

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Maximizing Video Content

Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on…

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Digital Marketing in 2017: What’s the Key to Success?

According to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV!  There was a time not too long…

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PSAs Make an Impact

8 million PSA airings 15 billion impressions $531 million in donated media values That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016!…

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Planning the Moment Helps You Live in the Moment

Designing a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities,…

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Giving Tuesday [INFOGRAPHIC]

We’re sure that by now you’ve heard about Giving Tuesday. Giving Tuesday is an annual philanthropic event, taking place on the Tuesday following Thanksgiving.  It is coming up on December…

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Analysis of 2014 Internet Campaign Results

Connect360 recently conducted an analysis of its 2014 Internet campaign results.  Sixty-two campaigns were distributed online last year, and ninety-percent of them used some form of enhanced demographic and/or geographic…

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2014 Public Service Announcement (PSA) Airings Analysis

If it’s time for the Super Bowl, the Grammys and the Oscars, then it’s also time for … wait for it, wait for it … Connect360’s annual analysis of PSA…

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The New Year is Almost Here, To Celebrate We’re Sharing Our Top Digital Marketing Predictions for 2015

It’s hard to believe that we’ll soon be watching the ball drop in Times Square as we ring in 2015. It’s been a great year for Connect360, especially on the…

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The Power of Español

Today marks the start of National Hispanic Heritage Month (September 15-October 15), which celebrates Hispanic culture and the contributions of Latinos in our country.  As Connect360’s multicultural specialist and one…

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