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How Watching Television Can Help You to Feel Better

No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy…
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Measuring for Digital Marketing Campaign Success

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track…
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Nonprofits Share Digital & Social Media Success

Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry.  This session focused on successful digital and social media…
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Three Tips for Sustaining Brand Awareness

The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI.  Given the world’s…
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2020 Recap: Ways Nonprofits Got Creative

Navigating the pandemic has not been easy for nonprofits.  To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for…
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Medical Associations Share Ideas / Challenges

Last week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations.  The open forum is simply an idea exchange where medical associations can learn from peers facing the same…
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Why We Are Proud to Celebrate Veterans Day

Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th? November 11th is a special…
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Implementing the New Accounting Requirements For Broadcast Public Service Announcements

In September 2020 the Financial Accounting Standards Board (FASB), the chief rule making body that determines what Generally Accepted Accounting Principles are in the United States issued ASU 2020-17 to…
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Nonprofits Continue to Share Ideas/Challenges

Last week Connect360 conducted its fourth “Couch Conversation,” a virtual roundtable for nonprofits.  The open forum is simply an idea exchange where nonprofits can learn from peers facing the same…
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Fundamental Marketing Musts in an Unpredictable World

This year has definitely thrown us some curve balls.  While we hope next year will be different, it’s impossible to predict what 2021 will bring.  No matter what happens, there…
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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…

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Maximizing Video Content

Video is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on…

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Digital Marketing in 2017: What’s the Key to Success?

According to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV!  There was a time not too long…

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PSAs Make an Impact

8 million PSA airings 15 billion impressions $531 million in donated media values That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016!…

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Planning the Moment Helps You Live in the Moment

Designing a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities,…

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Giving Tuesday [INFOGRAPHIC]

We’re sure that by now you’ve heard about Giving Tuesday. Giving Tuesday is an annual philanthropic event, taking place on the Tuesday following Thanksgiving.  It is coming up on December…

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Analysis of 2014 Internet Campaign Results

Connect360 recently conducted an analysis of its 2014 Internet campaign results.  Sixty-two campaigns were distributed online last year, and ninety-percent of them used some form of enhanced demographic and/or geographic…

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2014 Public Service Announcement (PSA) Airings Analysis

If it’s time for the Super Bowl, the Grammys and the Oscars, then it’s also time for … wait for it, wait for it … Connect360’s annual analysis of PSA…

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The New Year is Almost Here, To Celebrate We’re Sharing Our Top Digital Marketing Predictions for 2015

It’s hard to believe that we’ll soon be watching the ball drop in Times Square as we ring in 2015. It’s been a great year for Connect360, especially on the…

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The Power of Español

Today marks the start of National Hispanic Heritage Month (September 15-October 15), which celebrates Hispanic culture and the contributions of Latinos in our country.  As Connect360’s multicultural specialist and one…

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