I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to that restaurant anymore because it is too crowded.” Funny? Sure, but I actually heard something just like this the other day. It was about Public […]
CONTINUE READINGThis past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits. This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube. During this one-hour event some great advice was given to nonprofits, including: When developing a digital campaign, it’s important the nonprofit know their target audience and […]
CONTINUE READINGDuring the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball. However, he was one of the giants of the game with a lifetime batting average of .345 and being inducted into the Hall of Fame in 1939. “Wee Willie” Keller […]
CONTINUE READINGNo question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy shows as a stress reliever over the past year. Yes, it looks like we all need a good laugh to get through the day. That […]
CONTINUE READINGThe digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track campaign success. With vast amounts of data available real-time, choosing what metrics to analyze as efficiently as possible is more important than ever. But it […]
CONTINUE READINGRecently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry. This session focused on successful digital and social media campaigns. Some of the helpful information shared includes: Celebrity Influencers: Typically, celebrities aren’t able to commit their support to charities because of their busy schedules. […]
CONTINUE READINGThe pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI. Given the world’s current challenges, it’s even more important to be relevant, nimble and continue to position yourself for success. #1 Energize Your Audience with Video Short, attention-grabbing […]
CONTINUE READINGNavigating the pandemic has not been easy for nonprofits. To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for idea sharing. Here are highlights showcasing how nonprofits got creative: Donors – and former donors – are home, bored with isolation and eager to […]
CONTINUE READINGLast week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations. The open forum is simply an idea exchange where medical associations can learn from peers facing the same difficulties during the pandemic. Some of the information shared included: Virtual Events: While it can be expensive to produce virtual meetings, they have many benefits. […]
CONTINUE READINGLast week Connect360 conducted its fourth “Couch Conversation,” a virtual roundtable for nonprofits. The open forum is simply an idea exchange where nonprofits can learn from peers facing the same difficulties during these challenging times. Some of information shared included: EMAIL DATABASE. One national organization shared they are sending 60+ emails in a two-month period […]
CONTINUE READINGThis year has definitely thrown us some curve balls. While we hope next year will be different, it’s impossible to predict what 2021 will bring. No matter what happens, there are fundamental elements that need to be included in our marketing playbook. Sustain Visibility & Relevance Staying relevant and visible during the pandemic is critical. […]
CONTINUE READINGAs difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem to see the beginnings of an economic rebound in the U.S. and with that the chance for brands to reconnect with their core target audiences. However, when it comes to […]
CONTINUE READINGIn Connect360’s most recent Zoom “Couch Conversation,” nonprofits sat on our virtual sofa and shared their findings, experiences and solutions managing around current times. Highlights include: There’s a growing sense of “virtual” fatigue among donors. Early in the pandemic, virtual events worked well. They were a novelty and gave those at home something to do. […]
CONTINUE READINGWith a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns. Based on our experience, as well as polling broadcast stations and our digital network partners, below are insights and data points to help you make the most informed campaign decisions. […]
CONTINUE READINGAccording to the U.S. Census Bureau and Pew Research Center, the U.S. Hispanic population reached 59.9 million in 2018. This has propelled Hispanics into the nation’s second fastest-growing racial or ethnic group after Asian Americans. The Nielsen Company and U.S. Census Bureau also report that by 2060, 30% or more of the population under 35 […]
CONTINUE READINGThis will certainly go down as a memorable Memorial Day weekend, our first extended weekend since the start of COVID-19. From lockdown to re-opening, it has been a stressful few months, but we will come out of this stronger and more aware. During this pandemic, from broadcast to digital, media has been in a state […]
CONTINUE READINGEvery February Connect360 conducts an analysis of Public Service Announcement airings from the previous year to learn how the media uses PSAs and to monitor trends. We just completed our analysis of 2019 data which included over 2.5 million airings across 175 public service announcements distributed and tracked by Connect360 in 2019. Our analysis resulted […]
CONTINUE READINGPreparing your marketing strategy for the year ahead is more exciting than ever. There are many more opportunities to precisely reach your audiences and goals in a meaningful, compelling way. Broadcast is still the dominant method of information consumption but there is competition to keep in mind. New platforms such as Apple+ and Disney+ have […]
CONTINUE READINGWe’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a daily basis, one thing remains certain; effective marketing is not possible without compelling content. As we gear up for new marketing initiatives in 2020, here […]
CONTINUE READINGI grew up in a divided house. My siblings attended the University of Michigan while I went to Ohio State. You can only imagine the tension, excitement, and emotions that filled our family room at game time. For generations sports have played a dominate role in our culture. You might even say that the loyal […]
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