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Digital Marketing Now… and for 2021

As difficult and challenging as this year has been for everyone, it’s amazing to think that we are already approaching Q4, 2020. Luckily, we seem to see the beginnings of…
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The Way of the COVID World: Nonprofits Need a Plan A, B and C

In Connect360’s most recent Zoom “Couch Conversation,” nonprofits sat on our virtual sofa and shared their findings, experiences and solutions managing around current times.  Highlights include: There’s a growing sense…
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Navigating Media Campaigns During the Elections

With a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns.  Based on our experience, as…
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NONPROFITS SHARE STORIES OF INNOVATION & RESILIANCE AMID COVID-19

Connect360 recently hosted a “Couch Convo” Zoom event where a dozen nonprofits gathered on our “virtual sofa” for informal conversation and to hear how other organizations have been managing during…
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How To Effectively Reach Today’s Growing and Diverse Hispanic Market

According to the U.S. Census Bureau and Pew Research Center, the U.S. Hispanic population reached 59.9 million in 2018.  This has propelled Hispanics into the nation’s second fastest-growing racial or…
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Memorial Day Weekend 2020

This will certainly go down as a memorable Memorial Day weekend, our first extended weekend since the start of COVID-19. From lockdown to re-opening, it has been a stressful few…
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Why You Need a COVID-19 Recovery Plan

Recovery is defined as “a return to a normal state of health, mind, or strength.” The only way for us to recover is to know how we will do it! …
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How the Pandemic is Changing the World of Public Awareness

We know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold.   In conversations with many of these organizations we know…
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Video Remains a Key Marketing Strategy for 2020

As we move further into 2020 and develop our marketing strategies, the question is not whether we should invest in video, but rather how much of our budget should be…
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PUBLIC SERVICE ANNOUNCEMENTS: 2019 DATA ANALYSIS

Every February Connect360 conducts an analysis of Public Service Announcement  airings from the previous year to learn how the media uses PSAs and to monitor trends. We just completed our…
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Nonprofits See Major Surge in Their Television PSA Airings

According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today.  However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.

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Is your organization eligible to air a television PSA?

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…

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Experts Talk About Nonprofit Digital Marketing

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube.  During…

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A Baseball Quote That Helps with Marketing

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball.  However, he was one of…

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How Watching Television Can Help You to Feel Better

No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy…

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Measuring for Digital Marketing Campaign Success

The digital media landscape is constantly evolving, with new content platforms becoming available practically every week. Along with the many online placement options comes new ways to measure and track…

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Nonprofits Share Digital & Social Media Success

Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry.  This session focused on successful digital and social media…

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Three Tips for Sustaining Brand Awareness

The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI.  Given the world’s…

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2020 Recap: Ways Nonprofits Got Creative

Navigating the pandemic has not been easy for nonprofits.  To help, last year Connect360 hosted monthly Zoom “Couch Conversations” where nonprofit marketing/communications/PR professionals could sit on our “virtual sofa” for…

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Medical Associations Share Ideas / Challenges

Last week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations.  The open forum is simply an idea exchange where medical associations can learn from peers facing the same…

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