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Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement
Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity to reach engaged viewers in…
Continue Reading Leveraging Connected TV (CTV) to Increase Brand Engagement
CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.
Continue Reading Little Known Secret to Improve a Nonprofit’s Expense-to-Overhead Ratio
Before writing a check, many donors will access resources like nonprofit rating services to review the organization’s financials. In particular, they will want to see the organization’s expense-to-overhead ratio to assure their dollars will go to the mission, rather than salaries or rent. A little-known secret for improving that ratio is by a having the nonprofit distribute a Public Service Announcement (PSA) to broadcasters asking for donated media space to air the PSA.
Continue Reading Nonprofits Learn What’s New with “Out of Home”
Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits. The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table - sharing valuable insights.
Continue Reading Digital Sports Marketing
As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers.
Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.
Continue Reading Nonprofits See Major Surge in Their Television PSA Airings
According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today. However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.
Continue Reading THE GIVING SEASON: HOW TO LEVERGE DIGITAL MARKETING
With Labor Day approaching, marking the unofficial end of summer, nonprofits are swinging into gear with eyes focused on the Giving Season. Believe it or not, Giving Tuesday is just 90 days away!
When planning your marketing efforts for this year, keep in the mind there isn’t one-size-fits all fundraising.
Continue Reading Is your organization eligible to air a television PSA?
I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to…
Continue Reading Hispanics Remain A Powerful Force Within U.S. Population
As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing. This is especially…
Continue Reading Experts Talk About Nonprofit Digital Marketing
This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits. This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube. During…
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