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Why Your CPA Cares About Your PSA

You successfully distributed a public service announcement and were thrilled with its results. Stations and networks across the country aired it for free and it was seen or heard by millions of people. You generated a great deal of awareness for your organization’s mission and even saw an uptick in website donations because of it.…

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Category: Nielsen Looks at TV PSA Results

Nielsen Reports Continued Strong PSA Results in 2023

As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public…

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Do People Still Watch TV?

The answer to “Do people still watch TV?” is a simple one. They definitely do. In fact, Americans appear to have an insatiable appetite for…

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Why Are Impressions Important in Nonprofit Marketing?

If your nonprofit marketing plan includes advertising, you can benefit from learning about impressions because they measure how many viewers, listeners, readers, or other audiences…

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How, When, and Where Did Television PSAs Help Nonprofits in 2022

Television stations and networks donated more free Public Service Announcement (PSAs) airings in 2022 to help nonprofits than at any other time in history. For…

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Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election

Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s…

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Free PSA Advertising for Nonprofits Continues to Surge

This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring….

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Nonprofits See Major Surge in Their Television PSA Airings

According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today.  However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.

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