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How, When, and Where Did Television PSAs Help Nonprofits in 2022
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Category: Nielsen Looks at TV PSA Results
How, When, and Where Did Television PSAs Help Nonprofits in 2022
Television stations and networks donated more free Public Service Announcement (PSAs) airings in 2022 to help nonprofits than at any other time in history. For…
Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election
Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s…
Free PSA Advertising for Nonprofits Continues to Surge
This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring….
Nonprofits See Major Surge in Their Television PSA Airings
According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today. However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.