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Category: Nielsen Looks at TV PSA Results
TV PSAs Break Records Despite the 2024 Election
The results are in. Nielsen has been providing overall TV PSA data exclusively to Connect 360 for over a decade and this year they showed…
Why the Aging of TV Audience is Good News for Nonprofits
Two big changes have been happening in television. As audiences shifted to streaming television, linear television audiences got older. While younger viewers were watching less…
Nielsen Finds PSA Results Surprisingly Strong During the 2024 Election Campaign
With the election finally over, we should be able to enjoy watching TV again without the seemingly wall-to-wall political ads. As the dust settled, we…
Nielsen Reports Continued Strong PSA Results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public…
Why Are Impressions Important in Nonprofit Marketing?
If your nonprofit marketing plan includes advertising, you can benefit from learning about impressions because they measure how many viewers, listeners, readers, or other audiences…
How, When, and Where Did Television PSAs Help Nonprofits in 2022
Television stations and networks donated more free Public Service Announcement (PSAs) airings in 2022 to help nonprofits than at any other time in history. For…
Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election
Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s…
Free PSA Advertising for Nonprofits Continues to Surge
This article appeared in the May 26, 2022 issue of Nonprofit Pro. Free PSA Advertising for Nonprofits Continues to Surge By Steven Edelman It’s spring….
Nonprofits See Major Surge in Their Television PSA Airings
According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today. However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.