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Nielsen Reports Continued Strong PSA Results in 2023

As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a reversion to pre-pandemic viewing behavior.   Broadcast television has been donating free ad time to help nonprofit…


Category: Nonprofit Campaign Awareness

Nonprofits Share Digital & Social Media Success

Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry.  This session focused on…

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Three Tips for Sustaining Brand Awareness

The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the…

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Medical Associations Share Ideas / Challenges

Last week Connect360 hosted a “Couch Conversation” virtual roundtable for medical associations.  The open forum is simply an idea exchange where medical associations can learn…

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Why We Are Proud to Celebrate Veterans Day

Connect360 is proud to have the honor to help many veterans organizations with their important missions. Why do we celebrate Veterans Day on November 11th?…

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Fundamental Marketing Musts in an Unpredictable World

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This year has definitely thrown us some curve balls.  While we hope next year will be different, it’s impossible to predict what 2021 will bring….

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Navigating Media Campaigns During the Elections

With a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns. …

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How to Measure the Value of Volunteers

Featured blog post as presented by the Chronicle of Philanthropy. Time Is Money: How to Measure the Value of Volunteers By Diane Knoepke Volunteers are…

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From Recruitment To Retention: Modern Tools That Engage Boomers

We’re pleased to provide the latest collaborative effort between Connect360 and Volunteermatch! One-quarter of the U.S. population is part of the boomer demographic. Baby boomers…

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Nonprofits Attend Seminar with Traditional and Digital Media Experts

Recently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.”    Panelists featured at the event included the…

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Three Voices to Listen to When Conducting a Social Media Audit

A social media audit is a thorough assessment of how you manage your brand online. It should examine which platforms you are using, the nature…

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