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Nielsen Reports Continued Strong PSA Results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a reversion to pre-pandemic viewing behavior. Broadcast television has been donating free ad time to help nonprofit…
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Category: Nonprofit Campaign Awareness
The Great Thanksgiving Listen
Thanksgiving is a time to gather around the table with those closest to you to reflect – hopefully with gratitude – on the year past….
Three Thoughts on Online Radio
As I sit here writing this blog post, while my Spotify “Deep Focus” playlist plays in the background, I can’t help but notice just how…
The Top 5 Reasons to Promote your PSA Campaign on Social Media
Social media is one of the best ways for a nonprofit to find and engage with their audience. According to the Pew Research Center, as…
How Important is Facebook to Your PSA Campaign Strategy?
On Connect360 Blog, we write a lot about finding your audience where they are. Some of our recent blog posts have addressed traditional television and radio placements…
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