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Is the Ad Council the Only Way to Get Your PSA on TV?
Smokey the Bear, Rosie the Riveter, McGruff the Crime Dog. Aside from being beloved American icons, these characters all have one thing in common – they were created and popularized by the Ad Council.
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Category: Nonprofit Campaign Awareness
The Great Thanksgiving Listen
Thanksgiving is a time to gather around the table with those closest to you to reflect – hopefully with gratitude – on the year past….
Three Thoughts on Online Radio
As I sit here writing this blog post, while my Spotify “Deep Focus” playlist plays in the background, I can’t help but notice just how…
The Top 5 Reasons to Promote your PSA Campaign on Social Media
Social media is one of the best ways for a nonprofit to find and engage with their audience. According to the Pew Research Center, as…
How Important is Facebook to Your PSA Campaign Strategy?
On Connect360 Blog, we write a lot about finding your audience where they are. Some of our recent blog posts have addressed traditional television and radio placements…
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