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Nielsen Reports Continued Strong PSA Results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how Public Service Announcements are faring amidst streaming television, writers’ and actors’ strikes, and a reversion to pre-pandemic viewing behavior. Broadcast television has been donating free ad time to help nonprofit…
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Category: Out-Of-Home Marketing for Nonprofits
Nonprofits Learn What’s New with “Out of Home”
Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits. The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table – sharing valuable insights.
Let’s Think Out-of-Home
When it comes to marketing, we always want to think out of the box regardless of the type of organization/company represented. For nonprofits looking to…
Out of Home Placements – for Consumers in Transit, Your Message is Always There
Television and radio are not the only platforms available for distributing your PSA. Your organization’s message can be spread in numerous platforms, including Internet radio. …