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Nielsen Saw Continued Strong PSA Growth in 2022 – During the Midterm Election

Nielsen, the marketing research company best known for its television ratings, has been — for many years — exclusively sharing with me data about television’s use of Public Service Announcements.…

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Category: Out-Of-Home Marketing for Nonprofits

Nonprofits Learn What’s New with “Out of Home”

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Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table – sharing valuable insights.

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Let’s Think Out-of-Home

When it comes to marketing, we always want to think out of the box regardless of the type of organization/company represented. For nonprofits looking to…

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Out of Home Placements – for Consumers in Transit, Your Message is Always There

Television and radio are not the only platforms available for distributing your PSA.  Your organization’s message can be spread in numerous platforms, including Internet radio. …

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