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Category: PSA 101: An introduction to PSAs
PSA 101: The Language of Television Advertising and PSAs
Every industry has its own language. That’s true for broadcast advertising in general and for public service announcements more specifically. Learning to speak the lingo…
PSA 101: How Much Does a Public Service Announcement Cost?
You probably already know that a national public service announcement campaign can generate huge awareness by tapping into donated advertising time on television and radio…
PSA 101: What Makes a Good Public Service Announcement Campaign?
Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also follows a recipe. It takes…
PSA 101: Are Public Service Announcements Effective In Today’s Changing TV Landscape?
Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast TV audiences are shrinking as connected…
PSA 101: 7 Effective Public Service Announcement Examples to Inspire You
If you’re about to start creating a public service announcement, you might be looking for some good PSAs to inspire you. Look no further. We’ve…
PSA 101: How to Make a Public Service Announcement: A 9-Step Guide
Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a video, you also have to…