Our Latest Article

Broadcasters Say Massive 2024 Election Spending Won’t Hurt PSA Airings

We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties spent over $5 billion thru Labor Day 2024 on broadcast advertising as part of this hotly contested election. As a result, nonprofits with active public service announcement campaigns have asked about the…

Categories

Category: PSA 101: An introduction to PSAs

PSA 101: What Makes a Good Public Service Announcement Campaign?

Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also follows a recipe. It takes…

Read This Article

PSA 101: Are Public Service Announcements Effective In Today’s Changing TV Landscape?

Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast TV audiences are shrinking as connected…

Read This Article

PSA 101: 7 Effective Public Service Announcement Examples to Inspire You

If you’re about to start creating a public service announcement, you might be looking for some good PSAs to inspire you. Look no further. We’ve…

Read This Article

PSA 101: How to Make a Public Service Announcement: A 9-Step Guide

Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a video, you also have to…

Read This Article