Preparing your marketing strategy for the year ahead is more exciting than ever. There are many more opportunities to precisely reach your audiences and goals in a meaningful, compelling way. Broadcast is still the dominant method of information consumption but there is competition to keep in mind. New platforms such as Apple+ and Disney+ have […]
CONTINUE READINGAs December dawns, many nonprofit organizations with a calendar year-end are hard at work calculating the value of the Gift-in-Kind donations they received. This includes the value of all airtime television and radio stations provided when they aired their Public Service Announcements (PSA) for free. That is because when a station airs a PSA for […]
CONTINUE READINGWe’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a daily basis, one thing remains certain; effective marketing is not possible without compelling content. As we gear up for new marketing initiatives in 2020, here […]
CONTINUE READINGWith Labor Day marking the unofficial end of summer, nonprofits are swinging into gear by focusing on the upcoming Giving Season. Believe it or not, Giving Tuesday is just 90 days away. Over 69% of donations are coming from two generations — Baby Boomers and Matures with Boomers leading the way by contributing 43% of […]
CONTINUE READINGMany of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month in October, Black History Month in February and Hispanic Heritage Month in September. Over the years, this list has continued to grow as presidential proclamations have been made for many […]
CONTINUE READINGBlog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country. According to the U.S. Census Bureau, the U.S. Hispanic population has reached 58.9 million which accounts for 18.1% of the total U.S. population. The Census Bureau is also projecting that the […]
CONTINUE READINGIn an era of heavy spending on internet advertising, a more old fashioned medium is picking up speed – out of home ads are expected to hit $38 billion worldwide, up 3% from the previous year. OOH ads are effective engagement drivers – a recent Nielsen/Outdoor Advertising Association of America (OAAA) survey showed almost half […]
CONTINUE READING“Are PSAs still around?” “How are they doing these days?” These are two of the questions that we are frequently asked by nonprofits as we talk about the tools and strategies that can help organizations create awareness and lasting exposure for their messages. Every year, Connect360 analyzes a vast amount of broadcast public service announcement […]
CONTINUE READINGAs the year comes to a close, we tend to reflect on everything that has happened. It’s hard to sum up 2018 without thinking “more needs to be done.” Better gun laws, eliminating hate, preventing violence, understanding & combating mental health issues, addressing climate change & its devastating impact, etc. It was a year of learning […]
CONTINUE READINGDoes your organization have Gift-in-Kind revenue from a Public Service Announcement campaign? As you probably know, Financial Accounting Standard Board (FASB) ASC Topic 820 requires all not-for-profit organizations to recognize the Gift-in-Kind fair market value of air time donated by broadcast stations that aired their PSAs for free. This is generally not easy to do. […]
CONTINUE READINGIn spite of the popularity of smartphones, TV-connected devices, tablets and digital wearables, more Americans tune into AM/FM radio than any other platform. Ninety-three percent (93%) of U.S. adults 18 and over are listening to radio, according to Nielsen’s second quarter 2017 Comparable Metrics Report. With so many listening to radio, that means radio public […]
CONTINUE READINGThink about what motivates you to engage with causes, brands and services. Now picture what motivates your mom, dad, grandparent, friend, brother or sister. Engagement is personal and a vital element to achieve your business goals. Here are a few tips to effectively engage with your audiences. Less is More – We are all time-starved […]
CONTINUE READINGWhile the “Giving Season” seems a long way off, it’s really not. Donation-related searches start going up as early as September. To make sure your organization is ready to have donors give you the once-over, here’s a short checklist of things to consider. Be sure your home page has photos or visuals of how donations […]
CONTINUE READINGMany nonprofits release campaigns during September, October and November to target key awareness months or be visible for the Giving Season. Looking ahead to this critical period, one major event we’re closely monitoring is PSA impact for the upcoming mid-term fall elections. It’s going to be a very active time with voters filling 435 seats […]
CONTINUE READINGNielsen recently released its annual ranking report of the top performing television public service announcements (PSAs) based on 2017 PSA airings. Through its encoding technology, Nielsen is an industry leader in tracking PSA usage by broadcast stations across the country. Of the 1,500 PSAs tracked by Nielsen during all of 2017, Connect360 distributed six of […]
CONTINUE READINGWhen developing a robust PSA marketing campaign strategy, the challenge – and also the opportunity – is to strike the optimal balance between broadcast TV & radio, digital & social media that not only reaches an organizations’ target audience, but also fits within budget parameters. In today’s media landscape, a blended media approach is vital […]
CONTINUE READINGConnect360 recently conducted a survey of Public Service Directors at TV and radio stations across the country regarding their PSA delivery and usage preferences. The results revealed the following: Television: • 90% of respondents indicated a preference for receiving PSAs digitally (either via digital delivery or by visiting a digital platform). The remainder noted combinations […]
CONTINUE READINGVideo is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]
CONTINUE READINGConnect360 was proud to sponsor a webinar in tandem with the Chronicle of Philanthropy this past Thursday, September 28th. The live event focused on “Getting Started with Corporate Partnerships” for nonprofit organizations and was a tremendous success, with over 500 paid registrants. Of those, more than 400 remained online and participated for the entire hour-long […]
CONTINUE READINGBased on a recent analysis, we may have a possible game-changer for nonprofits: using public service announcements (PSAs) as a donation tool. In reviewing public service campaigns that had spots with both a “general” as well as a “donate” call to action, our findings revealed 30% of the stations used the donate spot. A general […]
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