This year has definitely thrown us some curve balls. While we hope next year will be different, it’s impossible to predict what 2021 will bring. No matter what happens, there are fundamental elements that need to be included in our marketing playbook. Sustain Visibility & Relevance Staying relevant and visible during the pandemic is critical. […]
CONTINUE READINGNonprofits shared different ways their organizations are working to increase donations for the upcoming Giving Season and Giving Tuesday in the third of our series of “Couch Conversations” — a Zoom event hosted by Connect360. Nonprofit marketing and communications professionals participated in an open forum to talk about strategies for making up for lost donations […]
CONTINUE READINGIn Connect360’s most recent Zoom “Couch Conversation,” nonprofits sat on our virtual sofa and shared their findings, experiences and solutions managing around current times. Highlights include: There’s a growing sense of “virtual” fatigue among donors. Early in the pandemic, virtual events worked well. They were a novelty and gave those at home something to do. […]
CONTINUE READINGWith a hotly contested election around the corner, many of our clients are asking for recommendations on the best strategy for their media placement campaigns. Based on our experience, as well as polling broadcast stations and our digital network partners, below are insights and data points to help you make the most informed campaign decisions. […]
CONTINUE READINGConnect360 recently hosted a “Couch Convo” Zoom event where a dozen nonprofits gathered on our “virtual sofa” for informal conversation and to hear how other organizations have been managing during these unprecedented times. As a recap, here are some of the ideas nonprofits have shared as ways to generate awareness, expand a community base […]
CONTINUE READINGAccording to the U.S. Census Bureau and Pew Research Center, the U.S. Hispanic population reached 59.9 million in 2018. This has propelled Hispanics into the nation’s second fastest-growing racial or ethnic group after Asian Americans. The Nielsen Company and U.S. Census Bureau also report that by 2060, 30% or more of the population under 35 […]
CONTINUE READINGThis will certainly go down as a memorable Memorial Day weekend, our first extended weekend since the start of COVID-19. From lockdown to re-opening, it has been a stressful few months, but we will come out of this stronger and more aware. During this pandemic, from broadcast to digital, media has been in a state […]
CONTINUE READINGRecovery is defined as “a return to a normal state of health, mind, or strength.” The only way for us to recover is to know how we will do it! We didn’t plan for this difficult situation but we can plan our actions for after everything subsides. In order to be in the best position […]
CONTINUE READINGWe know many of our nonprofit clients and friends are struggling now as spring fundraising efforts are cancelled or on hold. In conversations with many of these organizations we know they are trying to walk a fine line between being fiscally prudent but also understanding the need to be visible more now than ever. As […]
CONTINUE READINGAs we move further into 2020 and develop our marketing strategies, the question is not whether we should invest in video, but rather how much of our budget should be allocated to video production and distribution in order to increase ROI. Video is continuing to dominate the online landscape, not only among marketers, but also […]
CONTINUE READINGEvery February Connect360 conducts an analysis of Public Service Announcement airings from the previous year to learn how the media uses PSAs and to monitor trends. We just completed our analysis of 2019 data which included over 2.5 million airings across 175 public service announcements distributed and tracked by Connect360 in 2019. Our analysis resulted […]
CONTINUE READINGPreparing your marketing strategy for the year ahead is more exciting than ever. There are many more opportunities to precisely reach your audiences and goals in a meaningful, compelling way. Broadcast is still the dominant method of information consumption but there is competition to keep in mind. New platforms such as Apple+ and Disney+ have […]
CONTINUE READINGAs December dawns, many nonprofit organizations with a calendar year-end are hard at work calculating the value of the Gift-in-Kind donations they received. This includes the value of all airtime television and radio stations provided when they aired their Public Service Announcements (PSA) for free. That is because when a station airs a PSA for […]
CONTINUE READINGWe’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a daily basis, one thing remains certain; effective marketing is not possible without compelling content. As we gear up for new marketing initiatives in 2020, here […]
CONTINUE READINGWith Labor Day marking the unofficial end of summer, nonprofits are swinging into gear by focusing on the upcoming Giving Season. Believe it or not, Giving Tuesday is just 90 days away. Over 69% of donations are coming from two generations — Baby Boomers and Matures with Boomers leading the way by contributing 43% of […]
CONTINUE READINGMany of us are familiar with key awareness months that help create attention for important causes and groups such as National Breast Cancer Awareness Month in October, Black History Month in February and Hispanic Heritage Month in September. Over the years, this list has continued to grow as presidential proclamations have been made for many […]
CONTINUE READINGBlog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country. According to the U.S. Census Bureau, the U.S. Hispanic population has reached 58.9 million which accounts for 18.1% of the total U.S. population. The Census Bureau is also projecting that the […]
CONTINUE READINGIn an era of heavy spending on internet advertising, a more old fashioned medium is picking up speed – out of home ads are expected to hit $38 billion worldwide, up 3% from the previous year. OOH ads are effective engagement drivers – a recent Nielsen/Outdoor Advertising Association of America (OAAA) survey showed almost half […]
CONTINUE READING“Are PSAs still around?” “How are they doing these days?” These are two of the questions that we are frequently asked by nonprofits as we talk about the tools and strategies that can help organizations create awareness and lasting exposure for their messages. Every year, Connect360 analyzes a vast amount of broadcast public service announcement […]
CONTINUE READINGAs the year comes to a close, we tend to reflect on everything that has happened. It’s hard to sum up 2018 without thinking “more needs to be done.” Better gun laws, eliminating hate, preventing violence, understanding & combating mental health issues, addressing climate change & its devastating impact, etc. It was a year of learning […]
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