Preparing your marketing strategy for the year ahead is more exciting than ever. There are many more opportunities to precisely reach your audiences and goals in a meaningful, compelling way. Broadcast is still the dominant method of information consumption but there is competition to keep in mind. New platforms such as Apple+ and Disney+ have […]
CONTINUE READINGWe’ve all heard the phrase, “content is king.” Although technology is always evolving and the web seemingly brings about new ways for marketers to promote their campaign messages on a daily basis, one thing remains certain; effective marketing is not possible without compelling content. As we gear up for new marketing initiatives in 2020, here […]
CONTINUE READINGI grew up in a divided house. My siblings attended the University of Michigan while I went to Ohio State. You can only imagine the tension, excitement, and emotions that filled our family room at game time. For generations sports have played a dominate role in our culture. You might even say that the loyal […]
CONTINUE READINGBlog post in collaboration with Ivette Achong The U.S. Hispanic population continues to be one of the most powerful marketing segments in the country. According to the U.S. Census Bureau, the U.S. Hispanic population has reached 58.9 million which accounts for 18.1% of the total U.S. population. The Census Bureau is also projecting that the […]
CONTINUE READINGAs the year comes to a close, we tend to reflect on everything that has happened. It’s hard to sum up 2018 without thinking “more needs to be done.” Better gun laws, eliminating hate, preventing violence, understanding & combating mental health issues, addressing climate change & its devastating impact, etc. It was a year of learning […]
CONTINUE READINGThink about what motivates you to engage with causes, brands and services. Now picture what motivates your mom, dad, grandparent, friend, brother or sister. Engagement is personal and a vital element to achieve your business goals. Here are a few tips to effectively engage with your audiences. Less is More – We are all time-starved […]
CONTINUE READINGLate last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on communications professionals that are planning to run Facebook ad campaigns. Facebook’s News Feed, which appears when the site or mobile app is opened, will now favor posts shared by family […]
CONTINUE READINGVideo is projected to own more than 80% of all web traffic by 2019 and is proven to increase conversions by that same percentage. Leveraging your video production dollars on the right Internet content providers to reach your target audiences is crucial to a marketing campaigns success. How best to leverage your video to deliver […]
CONTINUE READINGConnect360 was proud to sponsor a webinar in tandem with the Chronicle of Philanthropy this past Thursday, September 28th. The live event focused on “Getting Started with Corporate Partnerships” for nonprofit organizations and was a tremendous success, with over 500 paid registrants. Of those, more than 400 remained online and participated for the entire hour-long […]
CONTINUE READINGIt’s important to teach our children about wildlife and endangered species because empowering them to take action at an early age gives us better hope for the future. Kids are deeply connected to animals. Whenever a child sees someone with a dog at the park, they will go racing over to pet the animal. When […]
CONTINUE READINGAs a Millennial, I have heard my fair share of opinions about my generation. Some feel we are self-absorbed and let’s face it; all of those selfie pictures aren’t helping to shift these beliefs. However, research proves there may be more to us than you think. The Millennial Impact Report from 2014 showed 84% of […]
CONTINUE READINGAccording to eMarketer, 2017 will provide a major milestone for digital advertising; for the first time, digital advertising will surpass that of TV! There was a time not too long ago when digital advertising was all about banner ads, text ads and promotional emails. Not any more. Today’s digital age focuses on content marketing, relationship […]
CONTINUE READINGThroughout the year, Connect360 is privileged to work with many nonprofit organizations in helping to generate awareness around specific causes and issues. We’re happy to kick-off 2017 with an updated online and downloadable awareness calendar that highlights special days, weeks, or months dedicated to raising awareness about important topics in areas covering health & safety, […]
CONTINUE READINGRecently Connect360 sponsored a breakfast seminar for nonprofits, “The Latest Trends in Nonprofit Story Telling and PSA Engagement.” Panelists featured at the event included the PSA gatekeeper at NBCUniversal, the founder of Out-of-Home for GOOD, and experts from Upworthy and Hulu. All four brought their unique perspectives to the table, and even though they represented […]
CONTINUE READINGDesigning a solid, robust strategic plan for the upcoming year is crucial to meeting goals & objectives. This time of year starts with a frenzy of planning meetings, setting priorities, brainstorming ideas, developing programs and budgeting. An important component of systematic planning is mobilizing the best resources to guide you to success. During strategic planning […]
CONTINUE READINGWhen marketers and communications professionals are in the early planning stages of a Hispanic marketing campaign, they frequently place Hispanic Millennials in the same bucket as other generations within the Hispanic community. It’s natural to focus on both Hispanics and millennials as one targeted audience group, but to truly have an effective Hispanic marketing campaign, […]
CONTINUE READINGThe month of May has arrived, ushering in warmer weather and celebratory gatherings as we prepare to honor the important women in our lives on Mother’s Day this weekend. But May is also a time for recognizing the brave men and women who serve and have served in the armed forces. During National Military Appreciation […]
CONTINUE READINGIt’s no surprise that social media continues to be one of the top tools for digital marketing. Millions of users log onto social media networks every day and share information that can be invaluable to marketers. But are you truly taking advantage of every marketing opportunity social media platforms have to offer? Social media advertising […]
CONTINUE READINGRare Disease Day 2016: PATIENT VOICE, is on Monday, February 29th. This year, Rare Disease Day recognizes the crucial role patients play in voicing their needs and in implementing changes in healthcare, public policy and patient advocacy, that will improve their lives and the lives of their families. So what is a Rare Disease? In […]
CONTINUE READINGOver 20 years ago I was a caregiver for my mom as she bravely fought AML (Acute Myeloid Leukemia). I was young, a new graduate living in Ohio, and ready to move to “the big city” to kick start my career. Yet, in a blink of an eye I was thrust in a different direction; […]
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