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Category: Using Connected TV for Nonprofit Marketing
Why Amazon TV Advertising Should Be Part Of Your Marketing Strategy
By Chelsea Olsen Whether you are binging all four seasons of “The Marvelous Mrs. Maisel” or catching up on the latest #1 action thriller “Reacher,”…
Leveraging Connected TV Platforms like Roku and Apple TV to Increase Brand Engagement
Roku, Apple TV, Amazon Fire, Xbox, Smart TVs and other video streaming providers have seen tremendous growth over the past year. For marketers, the opportunity…
Leveraging Connected TV (CTV) to Increase Brand Engagement
CTV viewers are 42% more likely to take action after seeing an ad as compared to a traditional TV viewer. With many organizations’ key performance indicator (KPI) being consumer engagement on their campaign website, this statistic tells a great story.