Connect360 partners with SDX, the San Diego Marketing Association, in a panel discussion about “How to Effectively Market a PSA Campaign to Generate Success and Significant ROI” The event will focus on:
- How to produce compelling, engaging content to elevate your cause and make a lasting impact
- What are the common mistakes made that impact results
- How to effectively promote your PSA on traditional and online channels
- How to authentically engage influencers to embrace your cause and increase visibility
- What do bloggers look for to determine whether they will support a cause or public service message
- What do PSA Directors look for before placing PSAs into rotation
- How to use campaign metrics as in-kind contributions to impact the bottom line
Stay tuned for more updates in the coming weeks!
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.