C360’s annual digital campaign results analysis is completed for 2025 and the data shows strong growth in both overall campaign site traffic and streaming marketing tactics. With viewer content consumption constantly evolving, streaming media technologies that focus on Connected TV (CTV), Rich Media Display and mobile devices have seen the largest increase in consumer engagement rates.
Overall, C360 tracked more than 947,000 clicks to campaign websites – (a 119% increase from 2024) – and 9 million video views with a CTV video completion rate (VCR) of 98% – (8% higher than industry standards). 77% of viewer engagements came from mobile devices, with 38% coming from Smart TVs. Top CTV platforms included Paramount+, HGTV, Samsung TV, Pluto TV and The History Channel.
To learn more about the most effective digital marketing tactics and the demographic profiles most targeted via streaming and online media during 2025, check out our latest infographic:
https://c360m.com/digital-campaign-analysis/
© 2026 Connect360 Multimedia
About The Author
Chris Cavello
Chris’s career in marketing and communications spans 20 years, with a focus on Internet and social media marketing over the last decade.
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.
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