C360’s annual digital campaign results analysis is completed for 2024 and the data shows strong growth in streaming marketing tactics. With viewer content consumption constantly evolving, streaming media technologies that focus on Connected TV (CTV), audio streaming and mobile devices have seen the largest increase in consumer engagement rates.
Overall, C360 tracked more than 13 million video views – (an 18% increase from 2023) and over 3.2 million audio streams – (a 32% increase from 2023). 85% of viewer engagements came from mobile devices, with 36% coming from Smart TVs. Top CTV platforms included Amazon TV, Apple TV, Pluto TV and CBS Network Streaming.
To learn more about the most effective digital marketing tactics and where online content was viewed most often during 2024, check out our latest infographic:
https://c360m.com/digital-campaign-analysis/
© 2025 Connect360 Multimedia
About The Author
Chris Cavello
Chris’s career in marketing and communications spans 20 years, with a focus on Internet and social media marketing over the last decade.
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.
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