Connect360’s Powerful New Way to Visually Present Broadcast PSA Results

With PSAs celebrating their 75th year on television, Connect360 is proud to introduce its new and exciting visual way to present broadcast PSA results. For the first time ever, nonprofits can see their up-to-the minute campaign results dynamically presented any time and any way they want. This tool is now a standard part of Connect360’s services.

No longer do clients have to wait until month-end to see their airings, impressions, and media value. Now they can easily see where their message aired, when it aired, and who it reached.

This new powerful tool allows Connect360 to personalize the delivery of client results. For example, in 2024, Connect360 TV PSA campaigns aired more than 2.7 million times on television and delivered more than $711 million in donated earned media value.

What is the Connect360 Visual Desktop?

The Connect360 Visual Desktop is a dynamic dashboard offering direct access to campaign data at a glance. It includes trend reports, pie charts, and heat maps, plus access to all the traditional data reports that clients have come to rely on.

It offers real-time transparency and ways to see results for both single and multiple projects all in one place. It also gives clients the ability to see trends by week and by month. The Connect 360 Visual Desktop is the most powerful and user-friendly PSA information tool ever created.

Understand the Lifecycle of a PSA Campaign

Every campaign has a lifecycle. They grow, mature, and eventually dwindle. The Trend Report shows in multiple ways how a campaign is performing. This helps nonprofits to best manage a campaign over its lifecycle.

In the sample Trend Report below, notice how airings grew strongly in its first couple of months, leveled off, and then started to decline. By recognizing the changes in real time, the nonprofit can work with Connect360 to manage results and extend a PSA’s useful life.

Essential Data at a Glance

Key Performance Indicator data can be accessed in numerous ways. Handy pie charts offer easy understanding at a glance. Like everything in the visual desktop, users can toggle between airings, impressions, and media value over any period they are interested in, right up to the current date.

All media values are calculated by Connet360 in compliance with Generally Accepted Accounting Principles (GAAP) to provide CFOs and CPAs with the information they need for financial reporting.

All charts can be printed or copied for use in documents and emails for distribution to senior management, boards of directors, and donor annual reports.

Nielsen Direct Marketing Area (DMA) Heat Maps

Get a big-picture understanding of geographic area results using Connect 360’s unique DMA heat maps. The color-coded map below shows activity by DMA within the United States. Its unique design eliminates the distortion usually found in geographical heat maps of the United States. Results can easily be seen by airings, impressions, or media value. Users can filter to call out top-performing DMAs or show results by region.

What You Need, When You Need It

With all of these new ways of understanding PSA results, we haven’t forgotten the classics. In fact, you can even access our classic reports through the visual desktop. However, instead of waiting for month-end to see how your campaign performed, you can generate an up-to-the minute Executive Summary and results by station for any timeframe you want.

We created this dashboard specifically for our clients to meet the needs they’ve shared with us over the last 12 years. The Connect360 Visual Desktop is the most powerful, most dynamic, and easiest tool for both television and radio campaigns. It’s just one more reason why Connect360 has become synonymous with exceptional PSA reporting. In introducing the visual desktop, which is now a standard part of our services, we have taken a giant step forward.

To learn more about the new Connect360 Visual Desktop and to request a personal online demonstration, please contact us.