Digital Marketing Campaign Analysis

Connect360’s 2022 Digital Campaign Analysis

C360’s annual digital campaign results analysis is completed for 2022 and the data shows significant growth in newer marketing technologies. With viewer content consumption constantly evolving, streaming media technologies that focus on Connected TV (CTV) and mobile devices have seen the largest increase in consumer engagement rates.

Overall, C360 tracked over 13.7 million video views – a 55% increase from 2021 – with 48% of total video views coming from mobile devices and 41% coming from Smart TVs. Top CTV platforms included Roku, Amazon Fire and Apple TV.

To learn more about the most effective digital marketing tactics and where online content was viewed most often during 2022, check out our latest infographic:

About The Author

Chris Cavello

Chris’s career in marketing and communications spans 20 years, with a focus on Internet and social media marketing over the last decade.

About Connect 360

Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

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