Digital Sports Marketing

As summer winds down and we head into fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers.

Sports fans are an engaged, active online audience and keep up with their teams in real-time. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.

An efficient way to connect with this growing audience is by actively promoting campaign messages through online platforms such as ESPN Digital and via mobile apps and publishers.

• Viewership of digital live sports content in the U.S. will reach 57.5 million this year and 90.7 million by 2025 (eMarketer)
• 60% of smartphone and tablet owners consume sports related content on their devices at least once a day (Scribble Live)
• ESPN Digital reaches more sports fans in a month than all NFL Sunday linear programming combined
• ESPN Digital platforms reported a 134%+ increase in ad awareness with 133%+ brand equity
• 19% of sports fans in the U.S. between 18-29 years old are more likely to be mobile sports watchers (YouGov)
• 87% of sports fans second screen during a game; look at replays, check the scores of other games or use social networks (Sports Business Institute)

Leveraging digital touchpoints within specific online sports channels to reach your target audience is key to overall campaign success. To learn more about how Connect360 can help you leverage your multimedia assets across online sports platforms please contact us.

Hot Topic:  There will be 26.6 million monthly Esports (competitive gaming) viewers in the US this year, up 11.4% from 2020, per Insider Intelligence estimates.