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Connect360 Event

ATTRIBUTION EXPERT SHOWCASES HOW TO EVALUATE IMPACT OF MARKETING CAMPAIGNS INCLUDING PSAs

February 9 @ 2:00 pm - 3:00 pm

Special Guest Speaker, Shirley Kinney, an Attribution expert at Nielsen, will join us on our virtual sofa to discuss:

  • How is Attribution different from other types of measurement?
  • What type of questions should Attribution answer?
  • Can Attribution identify which of our media channels/tactics are more successful?
  • Will attribution tell us how long it is taking a person to act after seeing our ads (donors to donate, volunteers to sign up, etc.)
  • Can we learn if one creative is more successful than another?
  • What will attribution tell us about PSAs compared to paid ads?

About our Expert:  Shirley Kinney is the Vice President of Solution Consulting specializing in Attribution at Nielsen.  She has worked with nonprofits that focus on food banks and the military.  She has been focusing on Attribution for about seven years and previously worked at media agencies.