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Connect360 Event

Inside the Mind of a Broadcast PSA Director

June 23, 2021 @ 2:00 pm - 3:00 pm ET

Join us for our next “Couch Convo,” our series of informal, virtual gatherings for nonprofit marketing/communication professionals.   Our June event will feature special guest speaker, Brie Allio, who handled all public service announcements for CBS Network.   Topics include:

  • Do TV stations still need PSAs?
  • What are their preferences? (Lengths? Creative? Topics?)
  • Do you need a celebrity?
  • Can nonprofits ask for donations?
  • What are some dos and don’ts?
  • Are there types of production styles that PSA directors favor?
  • What makes a PSA Director clear a PSA for use…or reject it?