Inside the Mind of a Broadcast PSA Director

Join us for our next “Couch Convo,” our series of informal, virtual gatherings for nonprofit marketing/communication professionals.   Our June event will feature special guest speaker, Brie Allio, who handled all public service announcements for CBS Network.   Topics include:

• Do TV stations still need PSAs?
• What are their preferences? (Lengths? Creative? Topics?)
• Do you need a celebrity?
• Can nonprofits ask for donations?
• What are some dos and don’ts?
• Are there types of production styles that PSA directors favor?
• What makes a PSA Director clear a PSA for use…or reject it?