ATTRIBUTION EXPERT SHOWCASES HOW TO EVALUATE IMPACT OF MARKETING CAMPAIGNS INCLUDING PSAs

Webinar Online Event

Special Guest Speaker, Shirley Kinney, an Attribution expert at Nielsen, will join us on our virtual sofa to discuss: How is Attribution different from other types of measurement? What type of questions should Attribution answer? Can Attribution identify which of our media channels/tactics are more successful? Will attribution tell us how long it is taking a person to…