Here’s some great info as presented by the Chronicle of Philanthropy Nonprofits attract three to five times more new donors on Giving Tuesday than on other days of the year, research shows. But how can you hold onto new supporters after the campaign ends? Start by greeting them, says Jeannie Howell, former director of nonprofit ventures and strategic impact at the Sacramento Region Community Foundation. Send them a welcome packet that includes detailed information about your organization’s work. Or go bigger, and meet new donors in person: “Some charities do exclusive thank-you receptions,” she says. Get more ideas from Howell in Tips for Keeping New Donors After a Giving Day, and consult our tool kit for more advice on how to maximize your Giving Tuesday results. And don’t forget you can find more than 1,000 other tools and how-to articles for nonprofit professionals in our resource center.
Information as provided by the Chronicle of Philanthropy.
About The Author
Steven Edelman
Steve Edelman is a Partner and President of Connect360. He is a leading expert on the measurement, valuation, and financial reporting of Public Service Announcements by not-for-profit organizations.
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.
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