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MARKETING FOUNDATIONS FOR NONPROFITS WEBINAR RECAP
On September 25th Connect360 hosted a webinar for nonprofits that focused on key marketing foundations every organization should have in place. Our featured speakers, Charlotte White and Andrea Urioste from WonderINgroup, reviewed essential steps in four key areas: Data, Audience, Tracking & Measurement, and Marketing. Here are some take-away points: DATA Many nonprofits have…
Continue Reading Streaming TV Placements with Retargeted Ads
Connect or Reconnect with Your Audiences Through CTV and Retargeting Inspire audience action with Connected TV advertising for your PSA campaign. CTV advertising reaches internet-connected TVs on streaming services like Apple TV, Roku, Google Chromecast, Pluto TV and more. 88% of households own at least one internet-connected TV device, and nearly 60% of…
Continue Reading 2024 Nonprofit Insight Survey Results
How do you think your 2024 revenue will compare to 2023? 57% of respondents were optimistic about 2024, saying they expected revenues would be more than in 2023. How will your 2024 marketing budget compare to your 2023 budget? Slightly more than 50% reported they expected budgets would be more than in…
Continue Reading New: Podcast Advertising to Reach Streaming Audio Audiences
Reach Highly Engaged Audiences with the Audio Podcast Enhancement Introducing our audio streaming with podcast advertising service tailored exclusively for nonprofits — a powerful way to amplify your organization’s message and supercharge your fundraising efforts. 41% of audio ads generated correct brand recall compared to the 38% norm on other platforms according to…
Continue Reading Honoring and Helping Veterans on Veterans Day and Every Day
November 11 is Veterans Day. It is a profoundly important day where we get to honor veterans and give them the recognition they deserve. On November 11, 1918, World War I came to an end. An armistice treaty was signed and our service members returned home from the war that was called at that…
Continue Reading Inside the Minds of National and Local PSA Directors
Two key gatekeepers in television shared their expert insight on how they decide which public service announcements to air on their stations. Brie Allio of Hallmark Media and formerly CBS Network plus Moreen Bailey Frater from local ABC affiliate WEWS in Cleveland, gave us a look inside their minds from both a national network and…
Continue Reading Using Connected TV (CTV) Retargeting for Fundraising with Display Ads and Video Pre-roll
Optimize your campaign toward high-value donors and engage with new audiences with a single omnichannel strategy. Connected TV (CTV) retargeting drives online donations and clicks by reaching audiences wherever they go across the internet. This multi-faceted approach uses first-party address targeting, CTV retargeting and site retargeting to keep your media assets in front of the…
Continue Reading New! Radio PSAs on Spotify, SiriusXM & More
Connect360 is pleased to announce its affiliation with top audio streaming platforms for placing :15 or :30 radio PSAs. Platforms include Pandora, Spotify, iHeart Radio, Audacy and SiriusXM. Options available for precise demographic and geographic targeting. To learn how your campaign can receive a minimum of 500,000 audio streams and engage new audiences click here…
Continue Reading Connect with Key Audiences on 5 Popular Audio Streaming Platforms
More than 193 million Americans spend an average of 1 hour, 40 minutes each day listening to audio content. Whether it’s creating custom playlists, discovering new artists or listening to podcasts, audio streaming platforms are more popular than ever. Now, Connect360 helps you reach dedicated audio streamers on their personal devices through our new Audio…
Continue Reading Connect360 Announces New Digital Fundraising Tactics
Connect360 has added three new digital fundraising tactics to its suite of marketing and PSA services. These services were developed in response to the needs of our nonprofit clients looking to drive both awareness and donations. Digital Display Conversion & Fundraising Campaign Cross device display ads that generate campaign website conversions, such as email sign-ups and online…
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