News & Events

Connect360 News & Upcoming Events

Insight written with magnifier_1942886899

2024 Nonprofit Insight Survey Results

How do you think your 2024 revenue will compare to 2023?   57% of respondents were optimistic about 2024, saying they expected revenues would be more than in 2023.   How will your 2024 marketing budget compare to your 2023 budget?   Slightly more than 50% reported they expected budgets would be more than in…
Continue Reading

New: Podcast Advertising to Reach Streaming Audio Audiences

Reach Highly Engaged Audiences with the Audio Podcast Enhancement   Introducing our audio streaming with podcast advertising service tailored exclusively for nonprofits — a powerful way to amplify your organization’s message and supercharge your fundraising efforts.   41% of audio ads generated correct brand recall compared to the 38% norm on other platforms according to…
Continue Reading

Honoring and Helping Veterans on Veterans Day and Every Day

November 11 is Veterans Day. It is a profoundly important day where we get to honor veterans and give them the recognition they deserve.   On November 11, 1918, World War I came to an end. An armistice treaty was signed and our service members returned home from the war that was called at that…
Continue Reading

Inside the Minds of National and Local PSA Directors

Two key gatekeepers in television shared their expert insight on how they decide which public service announcements to air on their stations. Brie Allio of Hallmark Media and formerly CBS Network plus Moreen Bailey Frater from local ABC affiliate WEWS in Cleveland, gave us a look inside their minds from both a national network and…
Continue Reading

Meet with a TV Station PSA Director

YOU’RE INVITED:  Wednesday, October 4, 2023 2:00 p.m. – 3:00 p.m. Eastern Time A Special Zoom Webinar about Public Service Announcements   INSIDE THE MIND OF A NATIONAL & LOCAL STATION PSA DIRECTOR     WHAT:  Wish you knew what would help get your PSA on the air? Are there inside secrets?  In this informal Q&A…
Continue Reading

Using Connected TV (CTV) Retargeting for Fundraising with Display Ads and Video Pre-roll

Optimize your campaign toward high-value donors and engage with new audiences with a single omnichannel strategy. Connected TV (CTV) retargeting drives online donations and clicks by reaching audiences wherever they go across the internet. This multi-faceted approach uses first-party address targeting, CTV retargeting and site retargeting to keep your media assets in front of the…
Continue Reading

New! Radio PSAs on Spotify, SiriusXM & More

Connect360 is pleased to announce its affiliation with top audio streaming platforms for placing :15 or :30 radio PSAs. Platforms include Pandora, Spotify, iHeart Radio, Audacy and SiriusXM. Options available for precise demographic and geographic targeting. To learn how your campaign can receive a minimum of 500,000 audio streams and engage new audiences click here…
Continue Reading

Connect with Key Audiences on 5 Popular Audio Streaming Platforms

More than 193 million Americans spend an average of 1 hour, 40 minutes each day listening to audio content. Whether it’s creating custom playlists, discovering new artists or listening to podcasts, audio streaming platforms are more popular than ever. Now, Connect360 helps you reach dedicated audio streamers on their personal devices through our new Audio…
Continue Reading

Connect360 Announces New Digital Fundraising Tactics

Connect360 has added three new digital fundraising tactics to its suite of marketing and PSA services. These services were developed in response to the needs of our nonprofit clients looking to drive both awareness and donations. Digital Display Conversion & Fundraising Campaign Cross device display ads that generate campaign website conversions, such as email sign-ups and online…
Continue Reading

THE DONOR FUNNEL: WHY NONPROFITS NEED BROAD AWARENESS

All organizations work hard to expand their donor pool. Making new audiences aware of your organization and its mission is key, but donors need more than that – they need to be cultivated. Traditionally, donors don’t give the first time they hear about your organization. Nonprofit marketers commonly look at donor cultivation as a “funnel” process.…
Continue Reading