PSAs Make an Impact

  • 8 million PSA airings

  • 15 billion impressions

  • $531 million in donated media values

That’s just a quick peak at some of the results generated by Connect360 PSA campaigns in 2016! Connect360’s 2016 Analysis of PSAs is completed and the data shows the value and effectiveness of PSAs has never been stronger.

In analyzing reams of television and radio airings throughout the year, we confirm that the vast majority of airings occur during waking hours, dispelling a common misconception that PSAs air only in the overnight hours when most are sleeping.

Plus, many of these airings occur within the top 25 markets of the country! For a detailed look at the complete analysis please check out our 2016 PSA Analysis Infographic.

If you are thinking about creating a PSA or looking to develop an effective PSA marketing campaign that delivers strong ROI for your organization, please connect with Annette Minkalis in our New York office, 212-624-9182, aminkalis@c360m.com or Julie Ellman in San Francisco, 650-759-7811, jellman@c360m.com.

About Connect 360

Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

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