Search Intent technology utilizes search terms to identify the targeted audience relevant to your campaign. When a consumer is online, search engine activity is collected, classified by keyword and category and mapped to a web user’s profile.
This search data is then compiled so real-time decisions can be made on when best to serve your campaign message to the right user when they’re engaged online and have your message seen before key decision points are made.
Based on the intent of their search activity, custom designed campaign awareness banners are delivered to your targeted viewer as they frequent their favorite websites for the duration of your marketing campaign. This results in a repetitive marketing message, focused on the exact audience you are looking to reach, resulting in a high volume of impressions, clicks and traffic to the campaign website.
Let’s connect about search intent marketing and how it can benefit your campaign.
About Connect 360
Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.