Digital Sports Marketing

As summer winds down and we head into the fall, millions of sports fans across the country are gearing up for the start of a new NFL season, the World Series as well as basketball and hockey training camps. It’s a busy time of year for sports fans, but also a tremendous opportunity for marketers.

Sports fans are an engaged, active online audience. Therefore, sports web properties create a unique chance for marketing pros to effectively connect their brands and campaign messages to target audiences on a local or national level.

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A Must-Know Digital Marketing Trend

The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes…

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