Posts Tagged ‘PSAs’
Nonprofits See Major Surge in Their Television PSA Airings
According to Nielsen Research there are over 900 television Public Service Announcement campaigns airing today. However, what many are not aware of is that stations and networks across the country are airing more PSAs for more nonprofit organizations than at any time in history. These are no charge donations of free advertising time made to organizations that want to affordably reach large, national audiences with their messages.
Read MoreBroadcasters More Accepting of Donation PSAs
Based on a recent analysis, we may have a possible game-changer for nonprofits: using public service announcements (PSAs) as a donation tool. In reviewing public service campaigns that had spots with both a “general” as well as a “donate” call to action, our findings revealed 30% of the stations used the donate spot. A general…
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