Posts Tagged ‘Public Service Announcement’
Engagement: It’s Personal, Not Strictly Business
Think about what motivates you to engage with causes, brands and services. Now picture what motivates your mom, dad, grandparent, friend, brother or sister. Engagement is personal and a vital…
Read MorePSAs Show Strong Usage Across All Platforms
When developing a robust PSA marketing campaign strategy, the challenge – and also the opportunity – is to strike the optimal balance between broadcast TV & radio, digital & social…
Read MoreA Big Change to Facebook’s News Feed
Late last week Facebook announced major changes to how content will be prioritized on its news feed that will no doubt have an impact on communications professionals that are planning…
Read More2018 Marketers Game Plan
It’s hard to believe that we are already in the last quarter of 2017 and with that comes the need to begin planning for 2018 and develop strategic marketing campaigns…
Read MoreA Must-Know Digital Marketing Trend
The digital landscape is constantly evolving and the platforms and tactics used to reach targeted audiences a couple of years ago have changed dramatically. It’s important that your campaign changes…
Read MoreHow To Create A Memorable Volunteer Experience For Mother’s Day
We’re pleased to provide the latest collaborative effort blog post between Connect360 and Volunteermatch! Every year on Mother’s Day, we honor mothers, grandmothers, and other important women in our lives…
Read MoreEmbracing New Options for Public Service Announcements
Public service campaigns now have more channels for being seen and heard. Are you embracing it all? Traditional PSAs (television and radio stations) still deliver a big bang for the…
Read MoreThere’s a New Kid in Town
Last week Connect360’s PSA digital platform, PSA Connect, went live. Whoo-hoo. Now stations have a new online resource center for PSAs. What’s the big deal? As part of our routine…
Read More