The Value of Social Media Advertising

It’s no surprise that social media continues to be one of the top tools for digital marketing. Millions of users log onto social media networks every day and share information that can be invaluable to marketers. But are you truly taking advantage of every marketing opportunity social media platforms have to offer?

Social media advertising has become a major player in online marketing and has come a long way since Facebook introduced their first advertising options in 2005. Now virtually every social network has their own advertising platform that can target users through highly customizable ad options. For marketers who are not yet utilizing social media networks to advertise, now is the time to start.

While a majority of digital ad campaigns devote dollars to larger scale online opportunities, social media advertising sometimes gets overlooked as an effective option. Many marketers just don’t realize the valuable opportunities that social networks provide. Simply put: If your organization is on social media, you have the capability to advertise to millions of users on some of the most widely used platforms online today.

Learn more about why social media ads should be the way you share your next campaign online by checking out our latest featured article.

About Connect 360

Connect360 is a leading media placement agency driving measurable results for some of Charity Navigator’s highest-ranked nonprofits, well-known associations, government agencies and public relations/marketing firms.

Share This

Learn More

Related Posts

PSA Campaign Brings Parks to the Public

Helping people find their personal connections to our national parks is the goal of the National Park Foundation and its ...

Expanding Exterminator Awareness Without Being a Pest

THE CLIENT The National Pest Management Association is a 501(c)(6) non-profit organization that supports its industry through consumer education and ...

Connect360 Shares Expert Advice for Dealing with a Challenging 2022 Giving Season

Each of the tips below comes with a link to in-depth information about it. Make it easy for donors to ...