Three Tips for Sustaining Brand Awareness

The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI.  Given the world’s current challenges, it’s even more important to be relevant, nimble and continue to position yourself for success.

#1 Energize Your Audience with Video
Short, attention-grabbing video is the most effective way to tell your story as it leads to engagement and conversions.  In fact, marketers say they achieved a 54% increase in brand awareness and 66% more qualified leads when incorporating video in their plans (Optinmonster).

#2  Zero-In On Your Target Audience
Digital marketing allows for precise targeting and ensures you are placing content in front of those who matter most.  Whether it’s a specific age group, gender, charitable individuals or pet lovers, engagement can be achieved on desktops, tablets, and mobile phones through Targeted Website Video Pre-Roll, In-App Mobile, Facebook and on platforms such as Hulu, YouTube and ESPN. 

#3 Repeat, Repeat, Repeat
In order to sustain brand awareness, consistency and visual repetition across multiple channels are a must.  You want to stand out and be memorable.  Continuing your video marketing campaign over an extended period of time will ensure your audience is constantly engaged.  This means that optimization is crucial for increasing brand awareness and keeping supporters energized and involved. 

Connect360s 2020 Internet Campaign Analysis also highlights the most effective digital marketing tactics for the past year and showcases the success of video content online. Check it out here: https://c360m.com/2020_InternetCampaignAnalysis

Americans will spend 100 minutes each day watching online video content in 2021(Zenith Media).  We can help you be a part of that hour and 40 minutes.

To learn how we can help your organization with brand awareness and video content marketing, contact Julie Ellman at 650.579.7811 or [email protected].